Presented By

November 18-19, 2025

Presenting Sponsor

Platinum Sponsors

Loyalty Summit Hong Kong

Hong Kong
November 18-19, 2025

Event Information

This year’s theme: Loyalty Reimagined: Commercial Resilience, Cultural Relevance, and the APAC Advantage

The 2025 Loyalty Summit APAC convenes senior leaders to confront loyalty’s most urgent challenges – and its most promising opportunities. In a region defined by cultural complexity and economic dynamism, loyalty programs must evolve beyond legacy models to deliver sustainable value and emotional resonance. Through provocative panels, fireside chats, and data-driven insights, this one-day summit explores how APAC brands can reimagine loyalty as a strategic engine, powered by technology, trust, and traveler truth.

Confirmed Speakers

Andrew Cleary

Vice President Global CRM and Customer Experience

Mandarin Oriental Hotel Group

Betty Tian

Managing Vice President, Customer Group, Greater China

Marriott International

David Feldman

Global Chair

Loyalty Summit

David Glantz

Director Business Development & Consulting

Loyalty Partner Solutions

Jonathan Song

Chief Commercial Officer

Plaza Premium Group

Mark Ross Smith

CEO

Loyalty Status Co

Nik Laming

Co-Chair - Loyalty Summit Asia-Pacific

Oliver Ranson

Editor

Airline Revenue Economics

Paul Smitton

President Partnerships and International

Ascenda

Phil Rubin

Founder

Grey Space Matters

Ramesh Daryanani

Vice President, Global Sales, Loyalty Operations & Partnerships – Asia Pacific, excluding China

Marriott International

Ray Fung

Head of Lifestyle Strategy & Programme Proposition

Cathay Pacific

Shailesh Singh

Head of Loyalty

Air India

Shefali Higgins

Head of Skywards Member Engagement

Emirates

Stephen Hay

Global Strategy Director

Airport Dimensions

Tommy Danielsen

Founder

FT Events

Vidur Khanna

VP, Head of Regional Sellers & Cobrand

Visa Asia Pacific

Vivian Lo

Director of Customer Lifestyle

Cathay Pacific

Wee Kee Ng

Deputy Head of Shangri-La Circle

Shangri-La

Agenda

Preliminary program, with full agenda coming soon!

Day 1

November 18th, 2025 18:00-20:00

EVENING RECEPTION

Enjoy mouth-watering food and refreshing drinks, while mingling with other conference attendees and speakers.

Day 2

November 19th, 2025 8:00

REGISTRATION

November 19th, 2025 8:30

WELCOME REMARKS

Speakers:

Tommy Danielsen

Founder, Loyalty Summit

David Feldman

Global Chair, Loyalty Summit

November 19th, 2025 8:45

Welcome to the 2025 Loyalty Summit APAC

Conference Chairs Phil Rubin & Nik Laming kick off the 2025 Loyalty Summit APAC.

Speakers:

Phil Rubin

Conference Chair, Loyalty Summit APAC

Nik Laming

Conference Chair, Loyalty Summit APAC

November 19th, 2025 9:00

TRACK 1 - Beyond the Binary: Loyalty’s Value Equation in APAC

This track challenges the long-standing dichotomy between transactional and experiential loyalty. Through debate and dialogue, it explores hybrid models that reflect APAC’s evolving traveler expectations and commercial realities.

November 19th, 2025 9:00

Session - Keying off the Brand: Opting Out of Accrual and Redemption for Experience

Andrew Cleary from Mandarin Oriental discusses Mandarin Oriental’s approach to luxury loyalty and how it’s being true to its brand with Fans.

Speakers:

David Feldman

Global Chair, Loyalty Summit

Andrew Cleary

Vice President Global CRM and Customer Experience, Mandarin Oriental Hotel Group

November 19th, 2025 9:30

Session - The Payment Layer: Loyalty’s Hidden Battleground

From co-branded cards to mobile wallets, the payment experience is becoming central to loyalty strategy. This panel explores how APAC innovators are integrating seamless payments with personalized rewards.

Speakers:

Paul Smitton

President, Partnerships and International - Ascenda

Ramesh Daryanani

Vice President, Global Sales, Loyalty Operations & Partnerships – Asia Pacific, excluding China, Marriott International

Vidur Khanna

VP, Head of Regional Sellers & Cobrand, Visa Asia Pacific

November 19th, 2025 10:00

Networking & Morning Refreshments Break

November 19th, 2025 10:30

TRACK 2 - Profitability Under Pressure: Loyalty’s Economic Reset

This track tackles the economic pressures threatening loyalty program viability. It focuses on strategies to preserve perceived value, manage inflationary impact, and build sustainable loyalty economics across APAC.

November 19th, 2025 10:30

Session - The Challenge of Balancing FFP Value Delivery to Stakeholders

Loyalty leader Oliver Ranson of Airline Revenue Economics dissects the economic pressures driving point dilution and explore bold strategies to restore perceived value, especially in markets where inflation and FX volatility are reshaping redemption behavior.

Speakers:

Oliver Ranson

Editor, Airline Revenue Economics

November 19th, 2025 11:05

Session - Cathay Pacific's Evolved Membership Program

Cathay Pacific has recently evolved its program to be tier-based and lifestyle focused. Hear from Vivian Lo the story of its aspirations to be Asia’s foremost lifestyle membership proposition.

Speakers:

Nik Laming

Founder & CEO, Loyalty ConnectOS

Vivian Lo

Director of Customer Lifestyle, Cathay Pacific

November 19th, 2025 11:35

Fireside Chat - The KPI Puzzle: Making Sense of Loyalty Performance

Speakers:

David Glantz

Director Business Development & Consulting, Loyalty Partner Solutions

November 19th, 2025 12:00

Lunch & Networking Break

November 19th, 2025 13:30

TRACK 3 - Mind the Gap: Loyalty Perception vs Reality

This track reveals the disconnect between marketer intent and member sentiment. It presents new APAC-specific insights and challenges brands to recalibrate their loyalty strategies based on real traveler behavior.

November 19th, 2025 13:30

Session - The Empathy Gap: What Customers Actually Want

Frequent flyer programs once defined loyalty through status, but the competitive frontier is shifting. Drawing on new research, Stephen Hay explores how airports, banks, and airlines are reshaping traveler loyalty – through democratized premium experiences, evolving propositions for affluent consumers, and the need for airport operators to lead end‑to‑end delivery in this new environment.

Speakers:

Stephen Hay

Global Strategy Director, Airport Dimensions

November 19th, 2025 14:00

Session - Experience vs. Earn for Hotel Propositions: Loyalty’s False Binary?

A candid debate on whether loyalty programs must choose between emotional engagement and transactional value, or if the real opportunity lies in hybrid models that adapt to shifting traveler expectations across APAC and globally.

Speakers:

David Feldman

Global Chair, Loyalty Summit

Andrew Cleary

Vice President Global CRM and Customer Experience, Mandarin Oriental Hotel Group

Betty Tian

Managing Vice President, Customer Group, Greater China - Marriott International

Wee Kee Ng

Deputy Head of Shangri-La Circle, Shangri-La

November 19th, 2025 14:55

Networking & Afternoon Refreshments Break

November 19th, 2025 15:30

Session - Redefining Relevance: Airlines, Airports, and the New Loyalty Landscape

As traveler expectations evolve and competitive pressures intensify, loyalty is no longer the sole domain of frequent flyer programs. This panel explores how airlines, airports, and partners must adapt to remain relevant, whether through reimagined FFPs, airport‑led propositions, or new collaborative models. The discussion will highlight how airports can seize the opportunity to own more of the travel experience, how airlines can defend and extend their loyalty advantage, and how joint innovation can deliver both stronger member engagement and sustainable revenue growth.

Speakers:

Oliver Ranson

Editor, Airline Revenue Economics

Stephen Hay

Global Strategy Director, Airport Dimensions

Jonathan Song

Chief Commercial Officer - Plaza Premium Group

November 19th, 2025 16:05

TRACK 4 - Agents, AI & Acceleration: Loyalty’s Tech Reckoning

This track explores how emerging technologies, especially AI agents, are reshaping loyalty delivery. It probes whether tech is deepening engagement or commoditizing choice, and what this means for APAC brands.

November 19th, 2025 16:05

Session - Digital Reckoning: Loyalty in the Age of Transformation

The digital revolution is forcing loyalty programs to confront a new reality: technology is no longer a supporting tool, it’s the stage on which member expectations are set and measured. From AI‑driven personalization to seamless omnichannel journeys, digital innovation is reshaping how value is delivered, perceived, and sustained. This session explores how loyalty leaders can harness emerging technologies, data platforms, and digital ecosystems to create experiences that balance efficiency with emotional engagement, while ensuring commercial sustainability in APAC’s fast‑moving markets.

Speakers:

David Feldman

Global Chair, Loyalty Summit

Shailesh Singh

Head of Loyalty - Air India

Ray Fung

Head of Lifestyle Strategy & Programme Proposition - Cathay Pacific

Shefali Higgins

Head of Skywards Member Engagement - Emirates

November 19th, 2025 16:30

Closing Remarks

Loyalty Summit Chair Nik Laming wraps up the discussions

Speakers:

Nik Laming

Conference Chair, Loyalty Summit APAC

Select Attendees of recent Loyalty Summits

Event Sponsors

Presenting Sponsor

Loyalty Juggernaut (LJI), headquartered in Palo Alto, CA, engineers next-gen customer engagement, empowering global brands through its enterprise-grade loyalty technology solutions. Its flagship GRAVTY® platform, a future-proof, AI-powered loyalty orchestration engine built with patented technology, conquers complexity across diverse ecosystems from airlines to finance. A three-time Golden Loyalty Award winner for Best Technology Innovation, GRAVTY® reshapes the loyalty landscape with advanced AI, serverless architecture, and cloud-native capabilities.

Platinum Sponsor

Gold Sponsors

Gold Sponsors

Specialty Sponsors

Venue

InterContinental Grand Stanford Hong Kong, located at 70 Mody Road,

Tsimshatsui East, Kowloon, Hong Kong

Conference attendees can enjoy special room rates here. Please note that one-night room guarantee by credit card is required at time of booking, and is not pre-paid. 

Charges will only be obtained upon check-in. However due to system constraints, the wording on the website cannot be adjusted. 

HAVE QUESTIONS? WE HAVE ANSWERS.

The next generation of travelers doesn’t play by the same set of rules. While some cling to outdated points-and-perks models, forward-thinking loyalty leaders are rewriting the playbook entirely. 

The Loyalty Summit brings together senior executives from top travel brands delivering the real deal on program redesigns that actually work. Make no mistake, these are proven loyalty strategy transformations backed by data and deliver results. 

Our speaker list is stacked with senior leaders from airlines, hotels, and travel brands. They take our stage to share case studies, technology integrations, and tactical approaches for overcoming the industry’s biggest challenges. Loyalty program innovation that connects enterprise data to create personalized experiences at scale. 

The question isn’t whether you can afford to attend. The question is: can you afford to let competitors gain the loyalty advantage while you’re still debating strategy? 

This year’s theme: Loyalty Reimagined: Commercial Resilience, Cultural Relevance, and the APAC Advantage.

Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry. 

Our Loyalty Summit events are typically broken down in to  conference tracks  covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include: 

Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes. 

Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.  

Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.  

Deep Dive Workshops:  Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees. 

Loyalty Summit events are truly where Loyalty Leaders Meet!

Don’t take our word for it. Let our friends tell you why: 

“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”

– Oliver Ross, Visa 

“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”

– Ben Lipsey, SVP Customer Loyalty, Air France KLM

“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”

– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises

“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”

– James Curry, VP Product & Member Engagement, Skywards, Emirates 

“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”

– Håvard Uglem Hovdahl , VP Loyalty, Strawberry 

“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.  
 The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.” 

– Dr, Nejib Ben-Khedher, Emirates 

“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”

– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers

“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!” 

– Loyalty Partner Solutions  

“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.” 

– Brian Sumers, Skift  

“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”

– Engage People  

The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.

Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:

 

This year’s Summit will be held at the sophisticated, stylish and luxuriously modern InterContinental Grand Stanford Hong Kong, located at 70 Mody Road, Tsimshatsui East, Kowloon, Hong Kong.

Attendees can take advantage of special room booking rates here. 

 The Loyalty Summit is sponsored by leading travel industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers. 

Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit.

 If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.

We also offer discounts to first-time sponsors.  

Contact Us!

Loyalty Summit ASIA 2025 November 18-19, 2025
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