
This year’s theme: Loyalty Reimagined: Commercial Resilience, Cultural Relevance, and the APAC Advantage
The 2025 Loyalty Summit APAC convenes senior leaders to confront loyalty’s most urgent challenges – and its most promising opportunities. In a region defined by cultural complexity and economic dynamism, loyalty programs must evolve beyond legacy models to deliver sustainable value and emotional resonance. Through provocative panels, fireside chats, and data-driven insights, this one-day summit explores how APAC brands can reimagine loyalty as a strategic engine, powered by technology, trust, and traveler truth.



















Preliminary program, with full agenda coming soon!
Enjoy mouth-watering food and refreshing drinks, while mingling with other conference attendees and speakers.

Founder, Loyalty Summit

Global Chair, Loyalty Summit
Conference Chairs Phil Rubin & Nik Laming kick off the 2025 Loyalty Summit APAC.

Conference Chair, Loyalty Summit APAC

Conference Chair, Loyalty Summit APAC
This track challenges the long-standing dichotomy between transactional and experiential loyalty. Through debate and dialogue, it explores hybrid models that reflect APAC’s evolving traveler expectations and commercial realities.
Andrew Cleary from Mandarin Oriental discusses Mandarin Oriental’s approach to luxury loyalty and how it’s being true to its brand with Fans.

Global Chair, Loyalty Summit

Vice President Global CRM and Customer Experience, Mandarin Oriental Hotel Group
From co-branded cards to mobile wallets, the payment experience is becoming central to loyalty strategy. This panel explores how APAC innovators are integrating seamless payments with personalized rewards.

President, Partnerships and International - Ascenda

Vice President, Global Sales, Loyalty Operations & Partnerships – Asia Pacific, excluding China, Marriott International

VP, Head of Regional Sellers & Cobrand, Visa Asia Pacific
This track tackles the economic pressures threatening loyalty program viability. It focuses on strategies to preserve perceived value, manage inflationary impact, and build sustainable loyalty economics across APAC.
Loyalty leader Oliver Ranson of Airline Revenue Economics dissects the economic pressures driving point dilution and explore bold strategies to restore perceived value, especially in markets where inflation and FX volatility are reshaping redemption behavior.

Editor, Airline Revenue Economics
Cathay Pacific has recently evolved its program to be tier-based and lifestyle focused. Hear from Vivian Lo the story of its aspirations to be Asia’s foremost lifestyle membership proposition.

Founder & CEO, Loyalty ConnectOS

Director of Customer Lifestyle, Cathay Pacific

Director Business Development & Consulting, Loyalty Partner Solutions
This track reveals the disconnect between marketer intent and member sentiment. It presents new APAC-specific insights and challenges brands to recalibrate their loyalty strategies based on real traveler behavior.

Global Strategy Director, Airport Dimensions

Global Chair, Loyalty Summit

Vice President Global CRM and Customer Experience, Mandarin Oriental Hotel Group

Managing Vice President, Customer Group, Greater China - Marriott International

Deputy Head of Shangri-La Circle, Shangri-La

Editor, Airline Revenue Economics

Global Strategy Director, Airport Dimensions

Chief Commercial Officer - Plaza Premium Group
The digital revolution is forcing loyalty programs to confront a new reality: technology is no longer a supporting tool, it’s the stage on which member expectations are set and measured. From AI‑driven personalization to seamless omnichannel journeys, digital innovation is reshaping how value is delivered, perceived, and sustained. This session explores how loyalty leaders can harness emerging technologies, data platforms, and digital ecosystems to create experiences that balance efficiency with emotional engagement, while ensuring commercial sustainability in APAC’s fast‑moving markets.

Global Chair, Loyalty Summit

Head of Loyalty - Air India

Head of Lifestyle Strategy & Programme Proposition - Cathay Pacific

Head of Skywards Member Engagement - Emirates
Loyalty Summit Chair Nik Laming wraps up the discussions

Conference Chair, Loyalty Summit APAC























Loyalty Juggernaut (LJI), headquartered in Palo Alto, CA, engineers next-gen customer engagement, empowering global brands through its enterprise-grade loyalty technology solutions. Its flagship GRAVTY® platform, a future-proof, AI-powered loyalty orchestration engine built with patented technology, conquers complexity across diverse ecosystems from airlines to finance. A three-time Golden Loyalty Award winner for Best Technology Innovation, GRAVTY® reshapes the loyalty landscape with advanced AI, serverless architecture, and cloud-native capabilities.
Loyalty Partner Solutions are loyalty pioneers and technology leaders with more than 15 years of experience in managing loyalty programs across various industries. Our unique operational expertise in loyalty innovation goes beyond pure software development and implementation to include comprehensive consulting services that enrich the overall business strategy!
As experts, we emphasize our leadership role through the innovative services we offer. This commitment is evident in the way we use our expertise in customer engagement to support some of the largest airlines such as United Airlines and Alaska Airlines. We also provide intensive support to well-known groups such as China Southern Airlines and Lufthansa’s Miles and More for their individual loyalty requirements.
Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences.
Loyalty Status Co are the global leaders in status commercialization. Best known for their award-winning StatusMatch solution, Loyalty Status Co helps travel, retail and financial brands around the world better leverage their loyalty status programs to acquire high value customers, retain and grow their existing members and drive high margin revenue.
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Capillary Technologies delivers managed SaaS loyalty solutions for over 100+ global enterprise brands across industries. Recognized as leaders by Forrester, Gartner, and Everest Group, Capillary’s AI-powered suite of products – Loyalty+, Engage+, Rewards+, Insights+, and a robust CDP, touch more than a billion loyalty members worldwide.
Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations.
Attached has been a trusted language intelligence provider to international companies for over 20 years. They cater to a variety of clients with specialized translation needs (marketing, legal, technology, financial, IT) and have a strong reputation in the travel & tourism, aviation and customer loyalty program fields. In order to personalize their content for customers, brands require localization of their communication across most if not all channels. In 35+ languages, Attached’s language professionals help their clients translate web content, copywrite personalized e-mail campaigns and subtitle videos for social media. Attached has offices in The Hague and Toronto.
CELITECH delivers a high-converting, secure eSIM solution offering affordable, premium cellular data services worldwide. As the only USA-hosted and USA-made eSIM creator, we enable global travel providers to integrate seamless mobile connectivity into any web or app experience. By powering branded, reliable digital access, CELITECH helps companies enhance traveler satisfaction and foster deeper loyalty through meaningful, value-driven connections at every stage of the journey.
InterContinental Grand Stanford Hong Kong, located at 70 Mody Road,
Tsimshatsui East, Kowloon, Hong Kong
Conference attendees can enjoy special room rates here. Please note that one-night room guarantee by credit card is required at time of booking, and is not pre-paid.
Charges will only be obtained upon check-in. However due to system constraints, the wording on the website cannot be adjusted.
The next generation of travelers doesn’t play by the same set of rules. While some cling to outdated points-and-perks models, forward-thinking loyalty leaders are rewriting the playbook entirely.
The Loyalty Summit brings together senior executives from top travel brands delivering the real deal on program redesigns that actually work. Make no mistake, these are proven loyalty strategy transformations backed by data and deliver results.
Our speaker list is stacked with senior leaders from airlines, hotels, and travel brands. They take our stage to share case studies, technology integrations, and tactical approaches for overcoming the industry’s biggest challenges. Loyalty program innovation that connects enterprise data to create personalized experiences at scale.
The question isn’t whether you can afford to attend. The question is: can you afford to let competitors gain the loyalty advantage while you’re still debating strategy?
This year’s theme: Loyalty Reimagined: Commercial Resilience, Cultural Relevance, and the APAC Advantage.
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet!
Don’t take our word for it. Let our friends tell you why:
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:
This year’s Summit will be held at the sophisticated, stylish and luxuriously modern InterContinental Grand Stanford Hong Kong, located at 70 Mody Road, Tsimshatsui East, Kowloon, Hong Kong.
Attendees can take advantage of special room booking rates here.
The Loyalty Summit is sponsored by leading travel industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
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