Official Mobility Partner

Presented By

3-4 June, 2026

Presenting Sponsor

Platinum Sponsors

Loyalty Summit EMEA

London, UK
3-4 June, 2026

Event Information

This year’s theme: The Loyalty Sweet Spot

Shaping the Future of Travel Loyalty – Where Value Meets Growth

Embark on a focused journey of strategic discovery at Loyalty Summit EMEA 2026 in London. Over two days of evidence‑led keynotes, case‑driven panels and hands‑on expert sessions, you’ll explore how modern loyalty programmes balance competing objectives to create measurable member value and sustainable commercial growth.

Today’s loyalty strategies must accommodate diverse customer expectations, regulatory realities and business goals. Every program needs a clear positioning that brings these dimensions into balance – The Loyalty Sweet Spot – where member excitement and revenue growth reinforce one another.
 
Heading for The Loyalty Sweet Spot offers a practical, regionally relevant platform where industry leaders share proven strategies, real-world case studies and actionable frameworks. Expect insight on commercial models, emotional engagement, pragmatic AI and design that simplifies complexity – all aimed at helping you shape the future of travel loyalty and deliver results that scale.
 
Secure your place to learn, test and leave with concrete ideas you can apply immediately – because the future of travel loyalty is found where value meets growth.

Confirmed Speakers

Aidan Lundy

VP, Managing Director

Kobie

Ben Lipsey

SVP Loyalty, Digital, and Data |

President Flying Blue, Air France-KLM

Ben Pfeifer

CCO

ioki GmbH

Camilo Courtenay

Global Loyalty Head

Avolta

Christer Buen

Director Loyalty

Norwegian Reward

David Feldman

Global Chair

Loyalty Summit

Delphine Barault

VP Commercial Partnerships Flying Blue

Air France-KLM

Dominik Hess

Head of Digital Products & Innovation

SunExpress

Dr Torsten Wingenter

Manging Director

DIGITAL CATALYSTS

Florian Heister

VP Commercial EMEA

adjoe

Gerald Schlögl

Managing Director

Miles & More

Gerard Van Dorp

Senior Director Customer Retention

Sixt

Harald Deprosse

Partner

Envolved GmbH

Håvard Uglem Hovdahl

VP Partnerships & Spenn

Strawberry

Iain Pringle

Managing Partner

New World Loyalty

James Curry

VP Product & Member Engagement

Emirates

James Hickman

Commercial Director

Currensea

John Franklin

Partner

OC&C Strategy Consultants

Julie Hagerstrand

Partner

KYROS

Kim Hardaker

Vice President Loyalty & Sustainability

Riyadh Air

Lauren Profeta

Director Enterprise & Financial Partnerships, Europe

Marriott International

Len Llaguno

Founder & Managing Partner

KYROS

Madeleine Svantesson

Head of EuroBonus Partners

SAS

Marcus Puffer

Vice President, Global Loyalty Strategy

IBS Software Services

Mark Ross Smith

CEO

Loyalty Status Co

Nik Laming

Co-Chair - Loyalty Summit Asia-Pacific

Oli Dervey

Teamlead CoBrand Partnerships

Swisscard

Rhian Woods

Partner

OC&C Strategy Consultants

Roger Williams

Co-Chair

Loyalty Summit Americas

Ruth Finnis

Head of Loyalty

Virgin Atlantic

Shyam Shah

CEO

Loyalty Juggernaut

Sinead Archer

Commercial Strategy Director

Head for Points

Susan Nisbet

Senior Director Loyalty & Partnerships

H World International

Trideep Nath

Senior Supply Partnerships Manager

adjoe

Agenda

Preliminary program, full agenda with 40+ speakers coming soon

Day 1

3rd June, 2026 14:00

LOYALTY SUMMIT EMEA CONFERENCE Registration

3rd June, 2026 15:00

Opening Remarks

Hosts:

Tommy Danielsen

Founder, Loyalty Summit

David Feldman

Global Chair, Loyalty Summit

3rd June, 2026 15:15

Chairman Welcome - Welcome to the 2026 Loyalty Summit EMEA - The Loyalty Sweet Spot

Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 1 of the 2026 Loyalty Summit EMEA.

 

Host:

Harald Deprosse

Partner; Envolved & Loyalty Summit EMEA Chair

TRACK 1 - Commercialization & Loyalization

Creating Win‑Win‑Win: Member Value, Brand Strength and Sustainable Revenue
 
Explore how leading travel programs in EMEA are redesigning commercial models to deliver member value without sacrificing long‑term yield.
This track focuses on pragmatic strategies for program structure, pricing, partnerships and ancillary revenue that respect regional regulation and cultural nuance.
Expect case studies showing when to prioritize loyalty over short‑term margin, frameworks for cross‑border monetization, and actionable playbooks to turn relevance into repeat revenue.

Presented By:

3rd June, 2026 15:30

Keynote - The Loyalty Sweet Spot: Designing SFEER - Where Value Meets Growth and Sustainability

Speaker:

Kim Hardaker

Vice President Loyalty & Sustainability; Riyadh Air

3rd June, 2026 16:00

Panel - Beyond the Trade‑off: Designing the Commercial–Loyalty Sweet Spot

How do programs generate sustainable revenue while deepening attachment and advocacy? This panel focuses on balancing monetization with member love—using pricing, partnerships, and ancillary models that respect EMEA’s regulatory and cultural realities—so value creation and growth reinforce each other rather than compete.

Moderator:

Ben Pfeifer

CCO; ioki GmbH

Panelists:

Gerald Schlögl

Managing Director; Miles & More

Kim Hardaker

Vice President Loyalty & Sustainability; Riyadh Air

Ben Lipsey

SVP Loyalty, Digital, and Data | President, Flying Blue, Air France / KLM

Madeleine Svantesson

Head of EuroBonus Partners, SAS

Panelists:

Gerard van Dorp

Senior Director Customer Retention; Sixt

3rd June, 2026 16:50

Leaders Interview - What's New at Flying Blue?

Host:

Harald Deprosse

Partner; Envolved & Loyalty Summit EMEA Chair

Guest:

Ben Lipsey

SVP Loyalty, Digital, and Data | President, Flying Blue, Air France / KLM

3rd June, 2026 17:10

Leaders Interview - What will we see more at Miles & More?

Host:

Harald Deprosse

Partner; Envolved & Loyalty Summit EMEA Chair

Guest:

Gerald Schlögl

Managing Director; Miles & More

3rd June, 2026 17:30

Presentation - Brand. Behaviour. Balance Sheet.

How Loyalty Becomes a Win-Win

Speakers:

John Franklin

Partner; OC&C Strategy Consultants

Rhian Woods

Partner; OC&C Strategy Consultants

3rd June, 2026 17:55

Day 1 Closing Remarks

Loyalty Summit EMEA Chair Harald Deprosse will share observations from today’s sessions and give a brief preview on what’s to come for Day 2.

Host:

Harald Deprosse

Partner; Envolved & Loyalty Summit EMEA Chair

3rd June, 2026 18:00

Evening Reception

Open to all conference registrants. Continue the conversations and join us for drinks and nibbles!

Hosted By:

Day 2

4th June, 2026 8:00

REGISTRATION

4th June, 2026 8:30

WELCOME REMARKS

Hosts:

Tommy Danielsen

Founder, Loyalty Summit

David Feldman

Global Chair, Loyalty Summit

Shyam Shah

CEO, Loyalty Juggernaut

4th June, 2026 8:45

DAY 2 INTRODUCTION - 2026 Loyalty Summit Europe - The Loyalty Sweet Spot

Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 2 of the 2026 Loyalty Summit EMEA.

Host:

Harald Deprosse

Partner; Envolved & Loyalty Summit EMEA Chair

TRACK 2 - Transaction & Connection - From Status to Habit: Building Emotional and Everyday Loyalty

Discover how to move beyond status signals to create daily relevance and emotional bonds across diverse markets.
Sessions cover community‑first engagement, localized content strategies, gamification that respects cultural differences, and experience design that embeds your brand into members’ routines.
 
Learn how to create meaningful micro‑moments, scale personalized experiences across languages and regions, and measure the emotional ROI of deeper customer connections.

 

Presented By:

4th June, 2026 9:00

Leaders Interview - Heading Skywards - Update from Emirates

Host:

Harald Deprosse

Partner; Envolved & Loyalty Summit EMEA Chair

Guest:

James Curry

Vice President Product & Member Engagement; Emirates Skywards

4th June, 2026 9:20

Panel - From Points to Belonging: Balancing Transactions with Emotional Connection

Status and points spark action; habit and emotion sustain it. This panel explores how to blend everyday earn/burn with meaningful recognition, community, and culturally sensitive engagement—so daily relevance fuels deeper bonds without diluting the travel core, with clear links from emotional outcomes to revenue.

Moderator:

Roger Williams

Managing Partner; LoyaltyClick

Panelists:

James Curry

Vice President Product & Member Engagement; Emirates Skywards

Delphine Barault

Vice President Commercial Partnerships Flying Blue; Air France / KLM

Susan NIsbet

Senior Director Loyalty & Partnerships; H World International

Ruth Finnis

Head of Loyalty; Virgin Atlantic

Panelists:

Mark Ross-Smith

CEO, Loyalty Status Co

4th June, 2026 10:10

KEYNOTE - FROM STATUS TO SIGNAL: HOW AGENTIC LOYALTY TURNS TRANSACTIONS & EMOTION INTO EVERYDAY HABIT

Traditional loyalty programs reward past transactions, but true everyday habits are built by acting on real-time signals. In this session, Loyalty Juggernaut CEO Shyam Shah reveals how “agentic loyalty” connects transactional data with emotional context, empowering brands to deliver hyper-personalized, human-centric experiences at infinite scale.

Speaker:

Shyam Shah

CEO, Loyalty Juggernaut

4th June, 2026 10:30

Networking and Morning Refreshments Break

TRACK 3 - Technology & Human Touch - Trusted Tech, Human Heart: Practical AI and Empathy in Loyalty

Cut through the hype and see where technology genuinely improves loyalty while preserving trust and human empathy.
This track examines pragmatic AI use cases, ethical data practices under European privacy regimes, and service orchestration that blends automation with human care.
 
Hear demos and implementation roadmaps that show how to personalize at scale, maintain transparency, and deploy tech that enhances -not replaces- the human moments that drive loyalty.

Presented By:

4th June, 2026 11:00

Keynote - Loyalty Rewired: How AI Transforms Points and Data into Commercial Growth

A forward-thinking senior strategist outlines the path to come from Cash Cow to a Perpetual Engine without losing human touch and feel. How to navigate and separate hype from truth and generate immediate wins.

Speaker:

Dr Torsten Wingenter

Managing Director; DIGITAL CATALYSTS

4th June, 2026 11:30

Panel - Trusted Tech, Human Heart: Orchestrating Empathy with Intelligent Technology

Practical AI can personalize, predict, and protect—but loyalty is won through trust and empathy. This panel explores how to deliberately blend human interaction with technology so that members feel seen, heard and cared for while backstage processes run smarter and faster. Rather than focusing solely on Technology & AI, the panel will examine service blueprints, operating models and decision frameworks that determine where automation should assist and where human empathy must lead.
 

Moderator:

Dr Torsten Wingenter

Managing Director; DIGITAL CATALYSTS

Panelists:

Aidan Lundy

VP, Managing Director, Kobie

Christer Buen

Director Loyalty, Norwegian Reward

Marcus Puffer

Vice President, Global Loyalty Strategy; IBS

Oli Dervey

Teamlead CoBrand Partnerships; Swisscard

4th June, 2026 12:15

Keynote - The Spenn Story – how to find the “Sweet Spot” when more than one brand is involved

Christer & Håvard take us on the Spenn journey, starting with the strategic logic and the aspired benefits for all stakeholders as well as the worries that both Strawberry and Norwegian saw and how upcoming hurdles were resolved to get Spenn up and running. And of course, they also share the achievements and experiences of the journey so far as well as what’s in the making right now.

Speakers:

Håvard Uglem Hovdahl

VP Partnerships & Spenn; Strawberry

Christer Buen

Director Loyalty, Norwegian Reward

4th June, 2026 12:40

Keynote - Presentation - Measuring what matters

As loyalty programs face tighter budgets and sharper scrutiny from leaders, a new report from KYROS reveals a growing disconnect between how loyalty performance is measured and how value is actually created. In this session, discover the KPIs that show true economic impact and see how your program measures up. 

Speakers:

Len Llaguno

Founder & Managing Partner, KYROS

Julie Hagerstrand

Partner, KYROS

4th June, 2026 13:00

Lunch and Networking Break

Track 4 - Complexity and Simplicity - Elegant Personalization: Delivering One‑to‑One Relevance with One‑Click Ease

Tackle the paradox of modern loyalty: hyper‑relevance increases complexity, but members demand clarity and speed.
 
This track presents design principles, orchestration patterns and technology layers that hide complexity while delivering tailored benefits.
Through design sprints and real programme examples, learn how to simplify member journeys, reduce cognitive load, and create intuitive experiences that make personalized value effortless to access.

Presented By:

4th June, 2026 14:15

KEYNOTE - Mind the Gap: Keep Travelers Hooked Between Boarding and Booking

Travel loyalty programs successfully capture the booking, but often lose the member during the downtime between trips. Florian explores the behavioral reality of the “Retention Desert” and demonstrates how brands can turn low-frequency travel apps into high-frequency daily habits using self-funded, gamified engagement loops.

Speaker:

Florian Heister

VP Commercial EMEA; adjoe

Trideep Nath

Senior Supply Partnerships Manager; adjoe

4th June, 2026 14:40

Panel - Smart Depth, Simple Use: Hiding Complexity to Deliver Effortless Personalization

Hyper‑relevance often increases complexity, yet members demand clarity and speed. This panel explores how to orchestrate rich, multi‑segment value behind the scenes while keeping journeys intuitive and fast—reducing cognitive load and making personalized benefits effortless to access across markets.

Moderator:

Nik Laming

Director; Urban Leopard Loyalty Ventures

Panelists:

Camilo Courtenay

Global Loyalty Head; Avolta

Håvard Uglem Hovdahl

VP Partnerships & Spenn; Strawberry

Dominik Hess

Head of Digital Products & Innovation; Sun Express

Simon Tavernier

CEO; Stampix

Track 5 - And finally: Integrating Perspectives and Defining the Sweet Spot

Presented By:

4th June, 2026 15:30

Fireside Chat - Evolving the Role of Loyalty Marketing in the Agentic Era

As agentic AI shifts market forces and establishes a playing field, the traditional dynamics of customer retention are being  rewritten. In this landscape, loyalty program roles need to evolve to respond to this challenge. Ultimately, the strategic importance of loyalty will be further reinforced as the ultimate mechanism for brands to secure direct, trusted, and irreplaceable human connections.

Host:

Iain Pringle

Managing Partner UK; New World Loyalty

Guest:

Piotr Kozlowski

VP Consulting, Loyalty Solutions; Comarch

4th June, 2026 15:55

Strategy Session - A (co-) brand new move: Launching new co-branded debit cards for travelers

Moderator:

Iain Pringle

Managing Partner UK; New World Loyalty

Panelists:

Lauren Profeta

Director Enterprise & Financial Partnerships, Europe; Marriott International

Sinead Archer

Commercial Strategy Director; Head for Points

James Hickman

Commercial Director; Currensea

4th June, 2026 16:20

One final thing: The Moderator' s Take-Aways

To complete the Loyalty Summit, our moderators gather on stage and discuss their views on “The Loyalty Sweet Spot”. Follow them when they summarize two days of keynotes, insights, best practices, discussions, networking as well as anecdotes and lay out the further developments of Loyalty from their views.

Moderator:

Harald Deprosse

Partner Envolved & Loyalty Summit EMEA Chair

Panelists:

Roger Williams

Managing Partner; LoyaltyClick

Nik Laming

Director; Urban Leopard Loyalty Ventures

David Feldman

Global Chair, Loyalty Summit

4th June, 2026 17:05

DAY 2 CLOSING REMARKS

Loyalty Summit EMEA Chair Harold Deprosse wraps up the 2026 Loyalty Summit EMEA.

Host:

Harald Deprosse

Partner Envolved & Loyalty Summit EMEA Chair

Event Sponsors

Presenting Sponsor

Loyalty Juggernaut (LJI), headquartered in Palo Alto, is redefining how airlines and hospitality brands acquire, engage, and retain their most valuable customers, across their own channels and every partner in their ecosystem. Its flagship GRAVTY® platform is the only loyalty platform built to match the scale of global travel: 3 billion transactions, 110+ countries, no ceiling on growth. Powered by patented Visual Rules, AI-driven individualization, and integrated financial governance, GRAVTY® enables airlines to deliver everyday lifestyle rewards across a rich partner ecosystem, at a depth and scale their current platforms cannot reach. A Forrester Wave™ Strong Performer for Loyalty Platforms (Q4 2025) and a three-time Golden Loyalty Award winner. 60+ enterprise deployments. Zero failed migrations. LJI specializes in complex loyalty transformations.

Platinum Sponsors

Gold Sponsors

Specialty Sponsors

Venue

The 2026 Loyalty Summit EMEA will be held at the London Marriott Hotel Regents Park.

Hotel Details: 128 King Henry’s Road, London, NW3 3ST United Kingdom. We are pleased to offer a special rate of 305.00 GBP per night including breakfast. Please use this link to book

As we have a limited number of rooms available at this rate, we encourage you to book soon as we expect them to go fast!

 

HAVE QUESTIONS? WE HAVE ANSWERS.

This year’s theme:

The Loyalty Sweet Spot

Shaping the Future of Travel Loyalty – Where Value Meets Growth.

Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry. 

Our Loyalty Summit events are typically broken down in to  conference tracks  covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include: 

Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes. 

Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.  

Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.  

Deep Dive Workshops:  Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees. 

Loyalty Summit events are truly where Loyalty Leaders Meet

Don’t take our word for it. Let our friends tell you why: 

“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”

– Oliver Ross, Visa 

“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”

– Ben Lipsey, SVP Customer Loyalty, Air France KLM

“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”

– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises

“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”

– James Curry, VP Product & Member Engagement, Skywards, Emirates 

“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”

– Håvard Uglem Hovdahl , VP Loyalty, Strawberry 

“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.  
 The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.” 

– Dr, Nejib Ben-Khedher, Emirates 

“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”

– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers

“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!” 

– Loyalty Partner Solutions  

“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.” 

– Brian Sumers, Skift  

“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”

– Engage People  

The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.

Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:

 

This year’s Loyalty Summit EMEA will be held at the London Marriott Hotel Regents Park, at 128 King Henry’s Rd, NW3 3ST in London.

Stay tuned for room block details – coming soon!

 The Loyalty Summit is sponsored by leading travel industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers. 

Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit.

 If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.

We also offer discounts to first-time sponsors.  

Contact Us!

Loyalty Summit EMEA London 2026 Registration
June 3-4, 2026

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