



This year’s theme: The Loyalty Sweet Spot
Shaping the Future of Travel Loyalty – Where Value Meets Growth
Embark on a focused journey of strategic discovery at Loyalty Summit EMEA 2026 in London. Over two days of evidence‑led keynotes, case‑driven panels and hands‑on expert sessions, you’ll explore how modern loyalty programmes balance competing objectives to create measurable member value and sustainable commercial growth.


































Preliminary program, full agenda with 40+ speakers coming soon

Founder, Loyalty Summit

Global Chair, Loyalty Summit
Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 1 of the 2026 Loyalty Summit EMEA.

Partner; Envolved & Loyalty Summit EMEA Chair

Vice President Loyalty & Sustainability; Riyadh Air
How do programs generate sustainable revenue while deepening attachment and advocacy? This panel focuses on balancing monetization with member love—using pricing, partnerships, and ancillary models that respect EMEA’s regulatory and cultural realities—so value creation and growth reinforce each other rather than compete.

CCO; ioki GmbH

Managing Director; Miles & More

Vice President Loyalty & Sustainability; Riyadh Air

SVP Loyalty, Digital, and Data | President, Flying Blue, Air France / KLM

Head of EuroBonus Partners, SAS

Senior Director Customer Retention; Sixt

Partner; Envolved & Loyalty Summit EMEA Chair

SVP Loyalty, Digital, and Data | President, Flying Blue, Air France / KLM

Partner; Envolved & Loyalty Summit EMEA Chair

Managing Director; Miles & More
How Loyalty Becomes a Win-Win

Partner; OC&C Strategy Consultants

Partner; OC&C Strategy Consultants
Loyalty Summit EMEA Chair Harald Deprosse will share observations from today’s sessions and give a brief preview on what’s to come for Day 2.

Partner; Envolved & Loyalty Summit EMEA Chair
Open to all conference registrants. Continue the conversations and join us for drinks and nibbles!

Founder, Loyalty Summit

Global Chair, Loyalty Summit

CEO, Loyalty Juggernaut
Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 2 of the 2026 Loyalty Summit EMEA.

Partner; Envolved & Loyalty Summit EMEA Chair

Partner; Envolved & Loyalty Summit EMEA Chair

Vice President Product & Member Engagement; Emirates Skywards

Managing Partner; LoyaltyClick

Vice President Product & Member Engagement; Emirates Skywards

Vice President Commercial Partnerships Flying Blue; Air France / KLM

Senior Director Loyalty & Partnerships; H World International

Head of Loyalty; Virgin Atlantic

CEO, Loyalty Status Co

CEO, Loyalty Juggernaut
A forward-thinking senior strategist outlines the path to come from Cash Cow to a Perpetual Engine without losing human touch and feel. How to navigate and separate hype from truth and generate immediate wins.

Managing Director; DIGITAL CATALYSTS

Managing Director; DIGITAL CATALYSTS

VP, Managing Director, Kobie

Director Loyalty, Norwegian Reward

Vice President, Global Loyalty Strategy; IBS

Teamlead CoBrand Partnerships; Swisscard
Christer & Håvard take us on the Spenn journey, starting with the strategic logic and the aspired benefits for all stakeholders as well as the worries that both Strawberry and Norwegian saw and how upcoming hurdles were resolved to get Spenn up and running. And of course, they also share the achievements and experiences of the journey so far as well as what’s in the making right now.

VP Partnerships & Spenn; Strawberry

Director Loyalty, Norwegian Reward
As loyalty programs face tighter budgets and sharper scrutiny from leaders, a new report from KYROS reveals a growing disconnect between how loyalty performance is measured and how value is actually created. In this session, discover the KPIs that show true economic impact and see how your program measures up.

Founder & Managing Partner, KYROS

Partner, KYROS
Travel loyalty programs successfully capture the booking, but often lose the member during the downtime between trips. Florian explores the behavioral reality of the “Retention Desert” and demonstrates how brands can turn low-frequency travel apps into high-frequency daily habits using self-funded, gamified engagement loops.

VP Commercial EMEA; adjoe

Senior Supply Partnerships Manager; adjoe
Hyper‑relevance often increases complexity, yet members demand clarity and speed. This panel explores how to orchestrate rich, multi‑segment value behind the scenes while keeping journeys intuitive and fast—reducing cognitive load and making personalized benefits effortless to access across markets.

Director; Urban Leopard Loyalty Ventures

Global Loyalty Head; Avolta

VP Partnerships & Spenn; Strawberry

Head of Digital Products & Innovation; Sun Express

CEO; Stampix
As agentic AI shifts market forces and establishes a playing field, the traditional dynamics of customer retention are being rewritten. In this landscape, loyalty program roles need to evolve to respond to this challenge. Ultimately, the strategic importance of loyalty will be further reinforced as the ultimate mechanism for brands to secure direct, trusted, and irreplaceable human connections.

Managing Partner UK; New World Loyalty

VP Consulting, Loyalty Solutions; Comarch

Managing Partner UK; New World Loyalty

Director Enterprise & Financial Partnerships, Europe; Marriott International

Commercial Strategy Director; Head for Points

Commercial Director; Currensea
To complete the Loyalty Summit, our moderators gather on stage and discuss their views on “The Loyalty Sweet Spot”. Follow them when they summarize two days of keynotes, insights, best practices, discussions, networking as well as anecdotes and lay out the further developments of Loyalty from their views.

Partner Envolved & Loyalty Summit EMEA Chair

Managing Partner; LoyaltyClick

Director; Urban Leopard Loyalty Ventures

Global Chair, Loyalty Summit
Loyalty Summit EMEA Chair Harold Deprosse wraps up the 2026 Loyalty Summit EMEA.

Partner Envolved & Loyalty Summit EMEA Chair
Loyalty Juggernaut (LJI), headquartered in Palo Alto, is redefining how airlines and hospitality brands acquire, engage, and retain their most valuable customers, across their own channels and every partner in their ecosystem. Its flagship GRAVTY® platform is the only loyalty platform built to match the scale of global travel: 3 billion transactions, 110+ countries, no ceiling on growth. Powered by patented Visual Rules, AI-driven individualization, and integrated financial governance, GRAVTY® enables airlines to deliver everyday lifestyle rewards across a rich partner ecosystem, at a depth and scale their current platforms cannot reach. A Forrester Wave™ Strong Performer for Loyalty Platforms (Q4 2025) and a three-time Golden Loyalty Award winner. 60+ enterprise deployments. Zero failed migrations. LJI specializes in complex loyalty transformations.
adjoe is an innovative adtech company that introduces a new way to build true engagement and loyalty by tapping into a major hobby: mobile gaming. adjoe‘s solution Arcade solves for the core challenges of loyalty and engagement by letting members earn rewards from games. Beyond engagement, adjoe‘s model offers a new revenue stream that allows loyalty programs to self-fund rewards, boosting profitability, retention, and offering more to members at zero added cost.
Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations.
KYROS is the world’s only actuarial firm that is solely dedicated to loyalty programs. We leverage our unique expertise to help loyalty program manage and optimize redemption cost, liability and customer lifetime value. We’ve worked with many of the world’s largest loyalty programs, including Expedia, Hotels.com, Avios, Radisson, Wyndham, and many others. for you.
OC&C is a leading international strategy consultancy firm. We focus on a few core specialisms where it knows it can outshine the competition. Our intellectually curious people provide fresh perspectives, robust analytics, sharp insight, and a distinctly collaborative approach across B2B Services Retail, Travel and Leisure, Consumer Goods, Private Equity & M&A and TMT. Over the past 35 years, OC&C has become the go-to strategic partner for bold industry leaders, with a strong roster of returning clients across the Retail, Travel and Leisure sectors. Proudly a Certified B Corporation™, OC&C brings a commercial mindset with a strong sense of purpose.
Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences.
Benji is the modern platform for loyalty partnerships and ecosystems. Using a single API, brands and loyalty programs can instantly link accounts, enable points earning, redemption, status matching, and partner benefits. Launch loyalty partnerships in days instead of months, with a 40% lift in campaign conversion, hundreds of supported integrations, and Benji’s powerful suite of analytics and campaign management.
Envolved is an independant cross-industry consulting company leading the way in customer centric business-consulting, both B2C and B2B. Core competencies comprise CRM & loyalty, omni-Channel marketing, sales & marketing automation, data integrated business, customer experience, retail media and innovation & change – from strategy development to implementation. Envolved is owner-led with all partners having a huge background not only in consulting but also in respective business and management function in various industries.
Gyoza Flights is a white-label loyalty infrastructure provider for airlines. We deploy modern reward flight search, calendar discovery and AI-powered search on top of existing GDS platforms, fully branded as the airline’s own product – giving loyalty members the search experience they expect and deserve.
For over 25 years, IBS Software has helped the world’s leading travel and transport companies—including 80% of top-grossing airlines—modernize the systems behind their success. From retail to loyalty, crew to cargo, hospitality to cruise, our modular SaaS platforms replace complexity with clarity, improving how you do business every day.
Kobie delivers market-leading, end-to-end loyalty solutions for the world’s most successful brands. With strategy-led technology, Kobie is consistently named an industry leader by Forrester with a mission of growing value through loyalty.
We turn complex customer data into actionable insights, leveraging human-guided AI and strategic services to enable loyalty outcomes across industries. Kobie Alchemy® Loyalty Cloud delivers and measures loyalty experiences that set brands apart.
Loyalty Status Co are the global leaders in status commercialization. Best known for their award-winning StatusMatch solution, Loyalty Status Co helps travel, retail and financial brands around the world better leverage their loyalty status programs to acquire high value customers, retain and grow their existing members and drive high margin revenue.
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 250 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As the ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.
Stampix is a global photo printing service that empowers loyalty programs with an emotional reward. While it’s commonly known that emotionally connected customers are more valuable, most programs focus on transactional benefits (discounts, vouchers…). Photo rewards are a way to truly recognise customers, drive engagement and build long-term brand equity.
Marriott Bonvoy ® , Marriott International’s award-winning travel platform, connects travellers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression. Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded cards. Members can redeem their points for free stays, experiences and more.
SIXT is redefining loyalty in the car rental industry by focusing on premium, technology-driven customer experiences rather than traditional, point-heavy programs. SIXT demonstrates that for modern travelers, loyalty is earned through operational excellence, making them a standout challenger brand.
The 2026 Loyalty Summit EMEA will be held at the London Marriott Hotel Regents Park.
Hotel Details: 128 King Henry’s Road, London, NW3 3ST United Kingdom. We are pleased to offer a special rate of 305.00 GBP per night including breakfast. Please use this link to book
As we have a limited number of rooms available at this rate, we encourage you to book soon as we expect them to go fast!
This year’s theme:
The Loyalty Sweet Spot
Shaping the Future of Travel Loyalty – Where Value Meets Growth.
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet
Don’t take our word for it. Let our friends tell you why:
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:
This year’s Loyalty Summit EMEA will be held at the London Marriott Hotel Regents Park, at 128 King Henry’s Rd, NW3 3ST in London.
Stay tuned for room block details – coming soon!
The Loyalty Summit is sponsored by leading travel industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
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