Presented By

4-5 June, 2025

Presenting Sponsor

Platinum Sponsors

Loyalty Summit EMEA

London, UK
4-5 June, 2025

Event Information

This year’s theme: Loyalty Unlocked – Insights from the journey so far & Vision for tomorrow

Embark on a journey of strategic discovery at Loyalty Summit Europe & Middle East. Immerse yourself in two days of insightful keynotes, engaging panel discussions, hands-on fireside chats and unlimited networking opportunities where travel loyalty professionals converge to explore the forefront of customer loyalty from different perspectives.

“Loyalty Unlocked” transcends the ordinary, offering a platform where industry leaders share innovative strategies and visionary insights to propel your programs into the future of loyalty marketing. Secure your spot today and begin your journey to get yourself the best loyalty speakers and contents available.

Agenda

Preliminary program, full agenda with 40+ speakers coming soon

Day 1

4th June, 2025 14:00

LOYALTY SUMMIT EMEA CONFERENCE Registration

4th June, 2025 15:00

Opening Remarks

Speakers:

Tommy Danielsen

Founder, Loyalty Summit

4th June, 2025 15:10

Chairman Welcome - Welcome to the 2025 Loyalty Summit EMEA - Loyalty Unlocked

Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 1 of the 2025 Loyalty Summit EMEA.

 

Speakers:

Harald Deprosse

EMEA Chair, Loyalty Summit

TRACK 1 - Marketing Loyalty - Developing the Future of Loyalty as a Marketing Tool

Our “Marketing Loyalty” track journeys into the future of marketing innovation. Embark on a transformative exploration of loyalty strategies that will evolve beyond traditional programs and conventional status logics. Explore how program development, AI, the power of 360-customer data and technology are reshaping legacy programs and empowering the next generation of customer interactions and experiences.

Presented By:

4th June, 2025 15:30

Panel - Tech to Success in Loyalty Marketing

The panel explores technological solutions for the future of personalized loyalty, how to maximize earning across the memberbase, and how technology can support tailor-made loyalisation approaches.

 

Moderator:

Phil Rubin

Founder & Principal, Grey Space Matters

Guests:

Frank De Boer

Director Data & Technology, Flying Blue

Bahadir Durak

Senior Head Data Analytics & Loyalty Program, Pegasus

Shailesh Singh

Head of Loyalty, Air India

Gabriele Giancola

Co-Founder & CEO, Qiibee

Guests:

Ralph Browning

Director of Sales & Strategy, Europe, Loyalty Juggernaut

4th June, 2025 16:20

Fireside Chat - SHYAM SHAH CEO OF LOYALTY IN CONVERSATION WITH JAMES CURRY VP EMIRATES

More Miles: Unlocking Loyalty with Skywards + Skywards Everyday

Moderator:

James Mulroney

SVP Client Engagement, Loyalty Juggernaut

Guest:

James Curry

VP Product & Member Engagement, Emirates Skywards

4th June, 2025 16:40

Leaders Chat - Loyalty News at Miles & More

Gerald takes us on a journey what “More” we will see at Miles & More …

 

Moderator:

Andreas Koch

Loyalty Expert, Former Executive with Lufthansa Miles & More

Guest:

Gerald Schlögl

Managing Director, Miles & More

4th June, 2025 17:00

Panel - Relevance vs. Personalization: Striking the Right Balance in Loyalty Programs

The panel explores the right balance in loyalty programs and deals with the following aspects:  The distinction between being relevant versus overly personalized, how brands can ensure their personalization strategies deliver meaningful value to customers, avoiding the pitfalls of irrelevant or intrusive personalization while maintaining trust, how data and AI can help brands refine their focus on delivering relevant loyalty experiences, and development of longterm-loyalty vs. short term transactions.

Moderator:

Kristin Møllerplass

CCO, Program Strategist, Oculos

Guests:

Alexandra Christopoulou

Customer Value and Loyalty Director, Aegean

Gerald Schlögl

Managing Director, Miles & More

James Curry

VP Product & Member Engagement, Emirates Skywards

Susan Nisbet

Senior Director Loyalty, H World International

Guests:

Piotr Kozlowski

Vice President Consulting, Loyalty Solutions, Comarch

Presented By:

4th June, 2025 17:50

Day 1 Closing Remarks

Loyalty Summit EMEA Chair Harald Deprosse will share observations from today’s sessions and give a brief preview on what’s to come for Day 2.

Speakers:

Harald Deprosse

EMEA Chair, Loyalty Summit

4th June, 2025 18:30

Cocktail Reception

Open to all conference registrants. Continue the conversations and join us for cocktails and nibbles!

Hosted By:

Day 2

5th June, 2025 8:00

REGISTRATION

5th June, 2025 8:30

WELCOME REMARKS

Speakers:

Jack Arney

Chief Growth Officer, FT Events

5th June, 2025 8:45

DAY 2 INTRODUCTION

Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 2 of the 2025 Loyalty Summit EMEA.

Speakers:

Harald Deprosse

EMEA Chair, Loyalty Summit

TRACK 2 - TRUE OR FALSE - THE LOYALTY MYTHS

There are so many loyalty myths out there that people think are true but turn out to be nonsense. Join our “loyalty veterans” discussing about true or false. Whether you agree or not, it will be great fun anyway to hear their views on “established knowledge”.

 

Presented By:

5th June, 2025 9:00

Panel "Loyalty Myth Busting - True or False?"

There are so many loyalty myths out there that people think are true but turn out to be rubbish.  Join ” loyalty veterans” discussing about true or false: Redemption increases collection? Airline loyalty programs have loads of data? Gamification will increase ROI?

Moderator:

Iain Pringle

Managing Partner, New World Loyalty

Guests:

Alan Lias

Loyalty Consultant Airlines, Travel, Retail & Financial Services, Venturist Profitable Loyalty

Dave Canty

SVP, Head of Loyalty, Bilt Rewards

Nik Laming

CEO, Loyalty Connectos

Louise Marples

VP EMEA & APAC, Points, a Plusgrade Company

Guests:

Phil Gunter

Co-Founder & CSO, Loyalty Status Co

5th June, 2025 9:50

Fireside Chat - Inside Flying Blue: The Next Chapter of Global Loyalty

Join Delphine from Flying Blue and Louise from Points for a candid fireside chat on what it takes to build a truly dynamic loyalty program. From member personalization and integrated marketing to new subscription products and international growth, hear how Flying Blue is evolving its approach to meet the changing expectations of travelers worldwide.

Moderator:

Louise Marples

VP EMEA & APAC, Points, a Plusgrade Company

Guest:

Delphine Barault

Vice President Commercial Partnerships, Flying Blue

5th June, 2025 10:05

Networking & Morning Refreshments Break

TRACK 3 - SOCIAL LOYALTY DISCOVERING THE VISION OF LOYALTY AS A SOCIAL ECOSYSTEM

Immerse your brand in the future of customer loyalty with our “Social Loyalty” track. Explore strategies to effectively link loyalty initiatives with payment and social media strategies, build social communities, generate content focused engagement and develop gamification strategies to create memorable and lasting connections with your customers. Delve into innovative approaches that bring your brand into the daily lives of your customers.

Presented By:

5th June, 2025 10:45

Expert Talk: What if Loyalty and Payment come together closely?

Strategic partnerships in the Loyalty and Financial Services world – How can these industries profit from each other and what is in for the customer?

Moderator:

Jan Boluminski

Managing Partner, Envolved

Guests:

Kilian Thalhammer

Managing Director & Head of Merchant Solutions, Deutsche Bank

Panajiotas Papas

Senior Director Program Management SIRIUS, Miles & More

5th June, 2025 11:05

Panel - Loyalty & Daily Life - the journey goes on

Our expert panel discusses how Loyalty is more and more permeating into the daily life of customers, how Loyalty and Payment can grow more and more together, how Loyalty Strategies can be linked to Social Media Strategies, how communities can be built, how content focused engagement might increase Loyalty.

Moderator:

Jan Boluminski

Managing Partner, Envolved

Guests:

Sven Lareida

Founder, Reeward Pay

Kilian Thalhammer

Managing Director & Head of Merchant Solutions, Deutsche Bank

Benjamin Ritschel

Managing Director, 3LC

Camilo Courtenay

Global Loyalty Lead, Avolta

Guests:

Panajiotas Papas

Senior Director Program Management SIRIUS, Miles & More

5th June, 2025 11:50

Lunch and Networking Break

TRACK 4 - COMMERCIAL LOYALTY STRENGTHENING THE POWER OF LOYALTY AS A COMMERCIAL ECOSYSTEM

Embark on a transformative exploration of commercial loyalty strategies  go far beyond the obvious and ordinariness. Join our “Commercial Loyalty” track and follow the front runners in our industry when it comes to innovative partnership and joint venture strategies as well as innovative retail media approaches.

Presented By:

5th June, 2025 13:15

Leaders Chat - Spenn - the Journey has started

Cecilie, May & Havard takes us on the journey of Spenn so far and will also give an outlook on the road ahead.

Moderator:

Harald Deprosse

EMEA Chair, Loyalty Summit

Guest:

Håvard Uglem-Hovdahl

Vice President CRM & Loyalty, Strawberry

Cecilie Nybø Carlsen

VP Product & Customer Experience, Norwegian

May Haukedahl Wilson

Chief Partner & Loyalty Officer, Spenn

5th June, 2025 13:40

Panel - Commercial Partnerships Reloaded

Follow our panelists on a fascinating journey and learn all about new and revised commercial approaches within the business of Loyalty. New partnership models, new commercial business models, new commercial products & services.

Moderator:

Andreas Koch

Loyalty Expert, former Miles & More

Guests:

Jill Doyle

Managing Director, MileagePlus

Håvard Uglem-Hovdahl

Vice President CRM & Loyalty, Strawberry

Delphine Barault

Vice President Commercial Partnerships, Flying Blue

Cecilie Nybø Carlsen

VP Product & Customer Experience, Norwegian

Guests:

May Haukedahl Wilson

Chief Partner & Loyalty Officer, Spenn

5th June, 2025 14:30

Leaders Chat - Kinective Media by United

Jill takes us on the journey of Kinective by United so far and will also give an outlook on the road ahead.

Moderator:

Harald Deprosse

EMEA Chair, Loyalty Summit

Guest:

Jill Doyle

Managing Director, MileagePlus

5th June, 2025 14:50

Fireside Chat

Moderator:

Harald Deprosse

EMEA Chair, Loyalty Summit

Kim van der Zande

CCO, Neoday

5th June, 2025 15:05

Networking and Afternoon Refreshments Break

TRACK 5 - INTEGRATED LOYALTY NAVIGATING THE FUTURE OF LOYALTY AS A BUSINESS ECOSYSTEM

Join us on a journey to develop and strengthen the ties between loyalty and other business functions to better serve your customers while at the same time strengthening the economic impact.
 
Learn in our “Integrated Loyalty” track about cooperative approaches of Loyalty with Customer Service, Customer Experience and Marketing to further increase customer retention and lock-in. Follow us in exploring how Loyalty, Pricing & Revenue Management can collaborate to improve your margin without ignoring your customer’s benefits. See how One-ID approaches can help to better know, understand and support your customers.

Presented By:

5th June, 2025 15:45

Panel - Loyalty Interactions - Breaking the silos

The panel explores how Loyalty, no longer being a silo in the organisations, now is cooperating and working together closely with other functions within the organization, in order to have a successful program for owner, parent company. • Revenue Management • Customer Service • Marketing • Product Management

Moderator:

Nik Laming

CEO, Loyalty Connectos

Guests:

Aron Backström

Vice President Product & Loyalty, SAS

Oliver Ross

Head of Loyalty and CRM, KM Malta Airlines

Phoebe Chow

Loyalty Performance Strategy Director for Europe, IHG

Dominik Hess

Head of Commercial, Digital Products & Innovation, Sun Express

Guests:

Len Llaguno

Founder & Managing Partner, Kyros

Peter Gerstle

Group Head of Travel Product and Loyalty; Business Solutions Director, Collinson

5th June, 2025 16:35

Fireside Chat - Profitability Unlocked: The Role of AI in Loyalty Programme Performance

Join Collinson and Salesforce and explore how AI is reshaping loyalty programmes by driving smarter decision-making, optimising customer engagement, and ultimately boosting profitability. From hyper-personalised offers to predictive modelling and intelligent agent support, discover how leading brands are using AI to turn loyalty from a cost centre into a revenue engine. Gain practical insights into how AI tools are making the biggest impact — and how to implement them for maximum ROI.

Moderator:

Stephen Gilbert

VP Salesforce Loyalty, Collinson

Speaker:

Gary Chandler

Product Management Director, Salesforce

5th June, 2025 16:55

Media Fireside Chat - State of Loyalty from a Consumer Perspective

Moderator:

Harald Deprosse

EMEA Chair, Loyalty Summit

Speakers:

Peter Greenberg

Travel Editor , CBS News

Rob Burgess

Editor, Head for Points

5th June, 2025 17:15

DAY 2 CLOSING REMARKS

Loyalty Summit EMEA Chair Harold Deprosse wraps up the 2025 Loyalty Summit EMEA.

Speaker:

Harald Deprosse

EMEA Chair, Loyalty Summit

Event Sponsors

Presenting Sponsor

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email, and loyalty solutions –  Marigold Grow, Marigold Engage, and Marigold Loyalty – that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty, and grow their businesses. Find out more at MeetMarigold.com.

Platinum Sponsors

Gold Sponsors

Specialty Sponsors

Confirmed Speakers

Alan Lias

Loyalty Consultant Airlines, Travel, Retail & Financial Services

Venturist Profitable Loyalty

Alexandra Christopoulou

Customer Value and Loyalty Director

Aegean

Andreas Koch

Former Executive with

Lufthansa Miles & More

Aron Backström

Vice President Product & Loyalty

SAS

Bahadir Durak

Senior Head Data Analytics & Loyalty Program

Pegasus

Benjamin Ritschel

Managing Director

3LC

Camilo Courtenay

Global Loyalty Head

Avolta

Cecilie Nybø Carlsen

VP Product & Customer Experience

Norwegian

David Canty

SVP, Head of Loyalty & Partnerships

Bilt Rewards

Delphine Barault

VP Commercial Partnerships Flying Blue

Air France-KLM

Dominik Hess

Head of Digital Products & Innovation

SunExpress

Frank De Boer

Director Data & Technology

Flying Blue

Gabriele Giancola

Co-Founder & CEO

Qiibee

Gary Chandler

Product Management Director

Salesforce

Gerald Schlögl

Managing Director

Miles & More

Harald Deprosse

Partner

Envolved GmbH

Håvard Uglem Hovdahl

VP Partnerships & Spenn

Strawberry

Iain Pringle

Managing Partner

New World Loyalty

James Curry

VP Product & Member Engagement

Emirates

James Mulroney

CCO

Cora Loyalty

Jan Boluminski

Managing Partner

Envolved

Jill Doyle

Managing Director Mileage Plus

United

Kilian Thalhammer

Managing Director & Head of Merchant Solutions

Deutsche Bank

Kim van der Zande

CCO

Neoday

Kristin Møllerplass

CCO, Program Strategist

Oculos

Len Llaguno

Founder & Managing Partner

KYROS

Louise Marples

VP EMEA & APAC

Points, a Plusgrade Company

May Haukedahl Wilson

Chief Partner & Loyalty Officer

Spenn

Nik Laming

Co-Chair - Loyalty Summit Asia-Pacific

Oliver Ross

Head of Loyalty & Onboard Product

KM Malta Airlines

Panajiota Papas

Senior Director Program Management SIRIUS

Miles & More

Peter Gerstle

Loyalty Consulting Director

Collinson

Peter Greenberg

Travel Editor, CBS News, Owner

CEO of Peter Greenberg Worldwide

Phil Gunter

Co-Founder & CSO

Loyalty Status Co

Phil Rubin

Founder

Grey Space Matters

Phoebe Chow

Loyalty Performance Strategy Director for Europe

IHG

Piotr Kozlowski

Vice President Consulting, Loyalty Solutions

Comarch

Ralph Browning

Director of Sales & Strategy, Europe

Loyalty Juggernaut

Rob Burgess

Editor

Head for Points

Shailesh Singh

Head of Loyalty

Air India

Shyam Shah

CEO

Loyalty Juggernaut

Stephen Gilbert

VP Salesforce Loyalty

Collinson

Susan Nisbet

Senior Director Loyalty & Partnerships

H World International

Sven Lareida

Founder

Reeward Pay

Venue

The 2025 Loyalty Summit EMEA will be held at the London Marriott Hotel Regents Park.

Hotel Details: 128 King Henry’s Road, London, NW3 3ST United Kingdom. We are pleased to offer a special rate for attendees of 269.00 GBP per night excluding breakfast, but incl. VAT. You can book your room using this link.

HAVE QUESTIONS? WE HAVE ANSWERS.

This year’s theme: Loyalty Unlocked – Insights from the journey so far & Vision for tomorrow

Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry. 

Our Loyalty Summit events are typically broken down in to  conference tracks  covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include: 

Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes. 

Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.  

Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.  

Deep Dive Workshops:  Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees. 

Loyalty Summit events are truly where Loyalty Leaders Meet

Don’t take our word for it. Let our friends tell you why: 

“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”

– Oliver Ross, Visa 

“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”

– Ben Lipsey, SVP Customer Loyalty, Air France KLM

“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”

– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises

“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”

– James Curry, VP Product & Member Engagement, Skywards, Emirates 

“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”

– Håvard Uglem Hovdahl , VP Loyalty, Strawberry 

“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.  
 The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.” 

– Dr, Nejib Ben-Khedher, Emirates 

“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”

– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers

“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!” 

– Loyalty Partner Solutions  

“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.” 

– Brian Sumers, Skift  

“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”

– Engage People  

The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.

Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:

 

This year’s Loyalty Summit Europe will be held at the London Marriott Hotel Regent Park, which has everything you need to experience England’s capital city in style. Ideally situated in North West London, just steps away from Regent’s Park and within walking distance of Swiss Cottage Underground station, the hotel effortlessly blends style, substance and award-winning service.

Stay tuned for room block details – coming soon!

 The Loyalty Summit is sponsored by leading travel industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers. 

Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit.

 If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.

We also offer discounts to first-time sponsors.  

Contact Us!

Loyalty Summit EMEA London 2025 Registration
June 4-5, 2025

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