




This year’s theme: Loyalty Unlocked – Insights from the journey so far & Vision for tomorrow
Embark on a journey of strategic discovery at Loyalty Summit Europe & Middle East. Immerse yourself in two days of insightful keynotes, engaging panel discussions, hands-on fireside chats and unlimited networking opportunities where travel loyalty professionals converge to explore the forefront of customer loyalty from different perspectives.
“Loyalty Unlocked” transcends the ordinary, offering a platform where industry leaders share innovative strategies and visionary insights to propel your programs into the future of loyalty marketing. Secure your spot today and begin your journey to get yourself the best loyalty speakers and contents available.
Preliminary program, full agenda with 40+ speakers coming soon

Founder, Loyalty Summit
Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 1 of the 2025 Loyalty Summit EMEA.

EMEA Chair, Loyalty Summit
Our “Marketing Loyalty” track journeys into the future of marketing innovation. Embark on a transformative exploration of loyalty strategies that will evolve beyond traditional programs and conventional status logics. Explore how program development, AI, the power of 360-customer data and technology are reshaping legacy programs and empowering the next generation of customer interactions and experiences.
The panel explores technological solutions for the future of personalized loyalty, how to maximize earning across the memberbase, and how technology can support tailor-made loyalisation approaches.

Founder & Principal, Grey Space Matters

Director Data & Technology, Flying Blue

Senior Head Data Analytics & Loyalty Program, Pegasus

Head of Loyalty, Air India

Co-Founder & CEO, Qiibee

Director of Sales & Strategy, Europe, Loyalty Juggernaut
More Miles: Unlocking Loyalty with Skywards + Skywards Everyday

SVP Client Engagement, Loyalty Juggernaut

VP Product & Member Engagement, Emirates Skywards
Gerald takes us on a journey what “More” we will see at Miles & More …

Loyalty Expert, Former Executive with Lufthansa Miles & More

Managing Director, Miles & More
The panel explores the right balance in loyalty programs and deals with the following aspects: The distinction between being relevant versus overly personalized, how brands can ensure their personalization strategies deliver meaningful value to customers, avoiding the pitfalls of irrelevant or intrusive personalization while maintaining trust, how data and AI can help brands refine their focus on delivering relevant loyalty experiences, and development of longterm-loyalty vs. short term transactions.

CCO, Program Strategist, Oculos

Customer Value and Loyalty Director, Aegean

Managing Director, Miles & More

VP Product & Member Engagement, Emirates Skywards

Senior Director Loyalty, H World International

Vice President Consulting, Loyalty Solutions, Comarch
Loyalty Summit EMEA Chair Harald Deprosse will share observations from today’s sessions and give a brief preview on what’s to come for Day 2.

EMEA Chair, Loyalty Summit
Open to all conference registrants. Continue the conversations and join us for cocktails and nibbles!

Chief Growth Officer, FT Events
Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 2 of the 2025 Loyalty Summit EMEA.

EMEA Chair, Loyalty Summit
There are so many loyalty myths out there that people think are true but turn out to be nonsense. Join our “loyalty veterans” discussing about true or false. Whether you agree or not, it will be great fun anyway to hear their views on “established knowledge”.
There are so many loyalty myths out there that people think are true but turn out to be rubbish. Join ” loyalty veterans” discussing about true or false: Redemption increases collection? Airline loyalty programs have loads of data? Gamification will increase ROI?

Managing Partner, New World Loyalty

Loyalty Consultant Airlines, Travel, Retail & Financial Services, Venturist Profitable Loyalty

SVP, Head of Loyalty, Bilt Rewards

CEO, Loyalty Connectos

VP EMEA & APAC, Points, a Plusgrade Company

Co-Founder & CSO, Loyalty Status Co
Join Delphine from Flying Blue and Louise from Points for a candid fireside chat on what it takes to build a truly dynamic loyalty program. From member personalization and integrated marketing to new subscription products and international growth, hear how Flying Blue is evolving its approach to meet the changing expectations of travelers worldwide.

VP EMEA & APAC, Points, a Plusgrade Company

Vice President Commercial Partnerships, Flying Blue
Immerse your brand in the future of customer loyalty with our “Social Loyalty” track. Explore strategies to effectively link loyalty initiatives with payment and social media strategies, build social communities, generate content focused engagement and develop gamification strategies to create memorable and lasting connections with your customers. Delve into innovative approaches that bring your brand into the daily lives of your customers.
Strategic partnerships in the Loyalty and Financial Services world – How can these industries profit from each other and what is in for the customer?

Managing Partner, Envolved

Managing Director & Head of Merchant Solutions, Deutsche Bank

Senior Director Program Management SIRIUS, Miles & More
Our expert panel discusses how Loyalty is more and more permeating into the daily life of customers, how Loyalty and Payment can grow more and more together, how Loyalty Strategies can be linked to Social Media Strategies, how communities can be built, how content focused engagement might increase Loyalty.

Managing Partner, Envolved

Founder, Reeward Pay

Managing Director & Head of Merchant Solutions, Deutsche Bank

Managing Director, 3LC

Global Loyalty Lead, Avolta

Senior Director Program Management SIRIUS, Miles & More
Embark on a transformative exploration of commercial loyalty strategies go far beyond the obvious and ordinariness. Join our “Commercial Loyalty” track and follow the front runners in our industry when it comes to innovative partnership and joint venture strategies as well as innovative retail media approaches.
Cecilie, May & Havard takes us on the journey of Spenn so far and will also give an outlook on the road ahead.

EMEA Chair, Loyalty Summit

Vice President CRM & Loyalty, Strawberry

VP Product & Customer Experience, Norwegian

Chief Partner & Loyalty Officer, Spenn
Follow our panelists on a fascinating journey and learn all about new and revised commercial approaches within the business of Loyalty. New partnership models, new commercial business models, new commercial products & services.

Loyalty Expert, former Miles & More

Managing Director, MileagePlus

Vice President CRM & Loyalty, Strawberry

Vice President Commercial Partnerships, Flying Blue

VP Product & Customer Experience, Norwegian

Chief Partner & Loyalty Officer, Spenn
Jill takes us on the journey of Kinective by United so far and will also give an outlook on the road ahead.

EMEA Chair, Loyalty Summit

Managing Director, MileagePlus

EMEA Chair, Loyalty Summit

CCO, Neoday
The panel explores how Loyalty, no longer being a silo in the organisations, now is cooperating and working together closely with other functions within the organization, in order to have a successful program for owner, parent company. • Revenue Management • Customer Service • Marketing • Product Management

CEO, Loyalty Connectos

Vice President Product & Loyalty, SAS

Head of Loyalty and CRM, KM Malta Airlines

Loyalty Performance Strategy Director for Europe, IHG

Head of Commercial, Digital Products & Innovation, Sun Express

Founder & Managing Partner, Kyros

Group Head of Travel Product and Loyalty; Business Solutions Director, Collinson
Join Collinson and Salesforce and explore how AI is reshaping loyalty programmes by driving smarter decision-making, optimising customer engagement, and ultimately boosting profitability. From hyper-personalised offers to predictive modelling and intelligent agent support, discover how leading brands are using AI to turn loyalty from a cost centre into a revenue engine. Gain practical insights into how AI tools are making the biggest impact — and how to implement them for maximum ROI.

VP Salesforce Loyalty, Collinson

Product Management Director, Salesforce

EMEA Chair, Loyalty Summit

Travel Editor , CBS News

Editor, Head for Points
Loyalty Summit EMEA Chair Harold Deprosse wraps up the 2025 Loyalty Summit EMEA.

EMEA Chair, Loyalty Summit
Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email, and loyalty solutions – Marigold Grow, Marigold Engage, and Marigold Loyalty – that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty, and grow their businesses. Find out more at MeetMarigold.com.
Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences.
Collinson International is a global company dedicated to helping the world travel with ease and confidence. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers.
Loyalty Juggernaut, headquartered in Palo Alto, CA, is reshaping what enterprise retail loyalty programs are capable of. Its flagship GRAVTY® platform is the industry’s first fully serverless loyalty engine, processing over 3 billion transactions annually across 110+ countries with patented Visual Rules, AI driven individualization, and integrated financial governance that give retailers the architecture to personalize and monetize loyalty at a scale and sophistication their current platforms cannot reach. A Forrester Wave™ Strong Performer for Loyalty Platforms (Q4 2025) and three time Golden Loyalty Award winner, LJI has never failed a platform migration across more than 60 deployments.
Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 250 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As the ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.
Ascendant Loyalty is a full-service CRM/Loyalty consulting firm supporting clients in North America and across the globe via our network of agency offices – Ascendant Global Network. We leverage our proven process/method, Loyalty Leaders, to perform the full spectrum of services including customer or guest strategic assessment, loyalty or retention program strategy, design and development, extensive financial planning and program management.
BRAME is a software-as-a-service (SaaS) company in martech that offers the leading solution for Gamification Marketing. BRAME built the industry’s leading drag-and-drop Gamification Builder that enables the creation and implementation of Gamification mechanics and campaigns in zero time and without any programming or design effort.
Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations.
KYROS is the world’s only actuarial firm that is solely dedicated to loyalty programs. We leverage our unique expertise to help loyalty program manage and optimize redemption cost, liability and customer lifetime value. We’ve worked with many of the world’s largest loyalty programs, including Expedia, Hotels.com, Avios, Radisson, Wyndham, and many others. for you.
Loyalty Status Co are the global leaders in status commercialization. Best known for their award-winning StatusMatch solution, Loyalty Status Co helps travel, retail and financial brands around the world better leverage their loyalty status programs to acquire high value customers, retain and grow their existing members and drive high margin revenue.
Stampix is a global photo printing service that empowers loyalty programs with an emotional reward. While it’s commonly known that emotionally connected customers are more valuable, most programs focus on transactional benefits (discounts, vouchers…). Photo rewards are a way to truly recognise customers, drive engagement and build long-term brand equity.
Attached has been a trusted language intelligence provider to international companies for over 20 years. They cater to a variety of clients with specialized translation needs (marketing, legal, technology, financial, IT) and have a strong reputation in the travel & tourism, aviation and customer loyalty program fields. In order to personalize their content for customers, brands require localization of their communication across most if not all channels. In 35+ languages, Attached’s language professionals help their clients translate web content, copywrite personalized e-mail campaigns and subtitle videos for social media. Attached has offices in The Hague and Toronto.
CELITECH delivers a high-converting, secure eSIM solution offering affordable, premium cellular data services worldwide. As the only USA-hosted and USA-made eSIM creator, we enable global travel providers to integrate seamless mobile connectivity into any web or app experience. By powering branded, reliable digital access, CELITECH helps companies enhance traveler satisfaction and foster deeper loyalty through meaningful, value-driven connections at every stage of the journey.
Kobie delivers market-leading, end-to-end loyalty solutions for the world’s most successful brands. With strategy-led technology, Kobie is consistently named an industry leader by Forrester with a mission of growing value through loyalty.
We turn complex customer data into actionable insights, leveraging human-guided AI and strategic services to enable loyalty outcomes across industries. Kobie Alchemy® Loyalty Cloud delivers and measures loyalty experiences that set brands apart.












































The 2025 Loyalty Summit EMEA will be held at the London Marriott Hotel Regents Park.
Hotel Details: 128 King Henry’s Road, London, NW3 3ST United Kingdom. We are pleased to offer a special rate for attendees of 269.00 GBP per night excluding breakfast, but incl. VAT. You can book your room using this link.
This year’s theme: Loyalty Unlocked – Insights from the journey so far & Vision for tomorrow
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet
Don’t take our word for it. Let our friends tell you why:
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:
This year’s Loyalty Summit Europe will be held at the London Marriott Hotel Regent Park, which has everything you need to experience England’s capital city in style. Ideally situated in North West London, just steps away from Regent’s Park and within walking distance of Swiss Cottage Underground station, the hotel effortlessly blends style, substance and award-winning service.
Stay tuned for room block details – coming soon!
The Loyalty Summit is sponsored by leading travel industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
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