


This year’s theme:
Innovating Loyalty in Motion: Titans, Trends, Tech, and Tomorrow
The loyalty industry is in the midst of unprecedented change. While it has always adapted to the times, the current pace of transformation is faster than ever before.

























































Preliminary program, with updates to come!

Founder - FT Events

SVP, Commercial, Valuedynamx

Director of Industry Strategy, Talon.One
Conference welcome and introduction from conference Co-Chairs, Charlie Hills, Kristin Mollerpass and Iain Pringle kicks off day one.

Chief Strategy Officer, Mando

CCO, Program Strategist, Oculos

Managing Partner, New World Loyalty
Stay ahead of the curve by exploring the booming world of Retail Media and the latest loyalty launches from Scandinavia and Europe. Discover how leading brands are redefining loyalty in an ever-evolving landscape.

Director, SG-retail

Group Client Director, Nectar360

Director, SG-retail

Group Client Director, Nectar360

Head of Retail Media, Halfords
Overview of the latest new loyalty programs in Scandinavia and Europe.

Loyalty Operations Manager, Benefit Loves

CEO, Spenn

Head of Media & Marketing, Arnold Clark

Global Loyalty Lead, Avolta
Deutsche Telekom shares how they worked with Loyalty Juggernaut to create Magenta Moments to drive engagement across nine European markets. Learn how they built a scalable, customer-centric loyalty strategy that sets a new industry benchmark in this rapidly growing loyalty sector.

Senior Manager Customer Engagement and Loyalty, Deutsche Telekom Europe

Global Chair, Loyalty Summit

Director, Client Engagement & Partnerships, EMEA & APAC, Loyalty Juggernaut
In a time of squeezed margins and fierce competition, loyalty managers are under pressure to prove ROI. This track provides evidence-backed strategies to demonstrate the value of loyalty programs to finance teams and the C-Suite, ensuring continued investment.
IKEA is a global home furnishing brand bringing affordability, design and comfort to people all over the world with the vision of creating a better everyday life for the many people. The loyalty program IKEA Family was first launched in the Linköping store in Sweden in 1984 and now has over 190 million members worldwide. Learn all about the program, plans for the future and recent innovations including the global launch of the newest program benefit, rewards from IKEA Family.

Marketing and Member Acquisition Leader Rewards, IKEA Family
Get under the skin of IKEA Family – an in depth interview to ask the questions we all want to understand, and a chance for the audience to ask questions live too.

Marketing and Member Acquisition Leader Rewards, IKEA Family
If proving the value of loyalty is never easy, where is the undeniable evidence of its success? What set these case studies apart, and how was their impact measured?

Director of Customer Operations & Loyalty, Holland & Barrett

Group Head of Digital, ODEON Cinema Group

Chief Data and Analytics Officer, Spenn

Loyalty Operations Manager, Benefit Loves
Prove the value of loyalty with data, not opinions. Learn how smart measurement and intelligent control methodologies shift the conversation from “Is my loyalty program worth it?” to “Where should we invest to maximize customer value?”

Co-Founder & CCO, HyperFinity

Head of Analytics, HyperFinity

Managing Partner, New World Loyalty
In order to get Loyalty right, it is absolutely critical to understand what loyalty looks like across Europe. There is no one size fits all solution. We are delighted to host the launch of the 3rd edition of “Understanding Loyalty in Europe”. This new data will show the membership, appeal and impact of loyalty and reward programs across 24 markets, showcase expert commentary and market snapshots and inspire you with case studies of what the very best are doing.

Chief Strategy Officer, Mando

Head of Account Management, YouGov
A Panel discussion to dig into the insights that matter. Our leading loyalty experts will share stories and case studies from their markets.

Loyalty Expert - Germany, Get-Focused.com

Chief Experience Officer, Agillic

Head of Martech and Partnerships, Miltton Insights

Professor of Marketing and Scientific Director Loyalty Observatory, University of Parma, Italy

Co-Founder and Chief Strategy Officer, Antavo AI Loyalty Cloud
Join us for a dynamic session featuring four captivating keynotes from Scandinavian programs at the forefront of innovation in customer loyalty.

Chief Commercial Officer, Vipps MobilePay

Creative Director, Singular Society

Program & Membership Strategy Manager, Finnair

CTO, Joe and the Juice
Following the inspiring keynotes from Finnair, Singular Society, and Vipps Mobile Pay, we are excited to dive deeper into the strategies and ideas shaping the future of loyalty programs.

Nordic Head of Business Development, Oculos

Chief Commercial Officer, Vipps MobilePay

Creative Director, Singular Society

Program & Membership Strategy Manager, Finnair

CTO, Joe and the Juice
The loyalty manager’s role is one of the toughest in retail—spanning marketing, insights, product, finance, operations, and customer service. This track offers practical advice and tools to help streamline your work and make a challenging job easier.
Behavioural Science takes a deep understanding of the human mind, and applies that understanding to drive behaviour. Hear how Ogilvy Consulting and ODEON Cinema Group have been applying Behavioural Science to boost customer loyalty, and top tips for how you can do the same.

Group Head of Digital, ODEON Cinema Group

Director & Research Lead, Ogilvy - Behavioural Science
A discussion about behavioural science in action – an opportunity for our audience to ask the experts questions.

Group Head of Digital, ODEON Cinema Group

Director & Research Lead, Ogilvy - Behavioural Science
An interview to get under the skin of what it’s like to work on a big loyalty program. We’ll cover an overview of the program, what it is and how it works, partnerships, communications, research, sponsorship, proposition development, practicalities and top tips for loyalty excellence in practice.

Loyalty Partnerships Lead, Vodafone
Are you facing challenges with your loyalty program? What burning issues keep you up at night? The Loyalty Repair Shop is your opportunity to tackle these problems head-on and uncover solutions rooted in real-world experience.

Managing Partner, New World Loyalty

Loyalty Specialist, New World Loyalty

CCO, Program Strategist, Oculos

Head of Loyalty Transformation, Holland & Barrett
Continue the conversations and join us for cocktails and nibbles!

Chief Growth Officer, FT Events

CEO, Loyalty Juggernaut

Co-Founder and Chief Strategy Officer, Antavo AI Loyalty Cloud

Global Chair, Loyalty Summit
Loyalty Summit Co-chairs – Chalie Hills, Kristin Møllerpass and Iain Pringle kick off day 2.

Chief Strategy Officer, Mando

CCO, Program Strategist, Oculos

Managing Partner, New World Loyalty
Engaging customers is the cornerstone of every successful loyalty program. Learn how to stand out in a crowded marketplace by optimizing partnerships, promotions, and personalization to achieve impactful engagement and results.
Shell Go+ is one of the world’s biggest loyalty programs, with millions of members across multiple countries and continents. At the heart of the program is an ambition to create meaningful and valuable connections with Shell customers across the globe. Partners play a key role in building those connections, none more so than Shell’s powerful motorsports partnerships with Scuderia Ferrari, Ducati Corse, BMW, Hyundai and Nissan in Formula E. James will share all about the program, Shell’s best in class partnerships and their plans for the future.

Global Head of Loyalty & CRM, Shell

Europe & North America Loyalty & CRM Lead, Shell
The smart use of brand partnerships can help loyalty programs achieve multiple objectives – from new member acquisition, to improved retention and engagement, to supporting CSR objectives and even driving additional revenue. Our panel will discuss the many different ways to add value to loyalty through partnerships.

Global Head of Loyalty & CRM, Shell

Europe & North America Loyalty & CRM Lead, Shell

Global Loyalty Lead, Avolta

Managing Director, Mando-Connect

Loyalty Partnerships Lead, Vodafone
Personalization is often touted as the silver bullet for email performance, but relevance, not just personalization, is key—especially as irrelevant emails now risk lower deliverability. So how can we ensure that our messages are as relevant as they can be and still reach ther target?

Loyalty Specialist, New World Loyalty

Director of Data Governance & Architecture, Financial Times

Chief Experience Officer, Agillic

Loyalty and CRM Marketing Manager, Argos

Sales Director, Loyalty Juggernaut
In an increasingly competitive landscape, brands are leveraging promotions to drive customer engagement, retention, and long-term loyalty. But what makes a promotion truly impactful? How are economic factors influencing promotional strategies? And how can brands maximise the role of promotions within their loyalty programs to drive meaningful results?

General Manager, The Institute of Promotional Marketing

Director of Industry Strategy, Talon.One
AI, Web3 and dynamic messaging are no longer a future concept—they are here, and they transforming the loyalty industry. Discover practical steps to integrate these game-changing technologies into your programs and make your work more efficient, effective, and future-ready.
In this keynote, Stephen ‘Scottie’ Scott will explore how technology is reshaping the loyalty industry. Drawing on his experience predicting the future at International Airlines Group and leading technology development at IAG Loyalty, Scottie offers unique insights and real-world examples of what the future may hold for loyalty programs.

Chief Product, Technology & Data Officer, IAG Loyalty
Our expert panel explores the ideas raised in Scottie’s presentation and asks where the industry will be in 5 years time.

Chief Product, Technology & Data Officer, IAG Loyalty

Founder, Neoday

CEO, HTK

Business Solution Manager, Retail Loyalty, Comarch
So what are the practical applications for AI in loyalty? In this fireside chat Loyalty Juggernaut share real world examples of how they are using AI to make loyalty program more efficient, effective and profitable.

CEO, Loyalty Juggernaut
2024 is the year we stopped talking and AI and started using it. So what are the practical uses of AI today and how can loyalty professionals get started?

Co-Founder & CEO, MediaCatch

Director of Industry Strategy, Talon.One

CEO, SiftLab

Global Chair, Loyalty Summit
Gamification is a hot topic for loyalty programs, making them more engaging and rewarding for customers. In this one-on-one interview, we explore why brands should embrace gamification, where it works best, and the key steps to successfully integrate it. Discover how adding fun can drive deeper customer connections and long-term loyalty.

Chief Commercial Officer & Co-Founder, Brame
ChatGPT and other tools offer valuable insights into loyalty currency and payments, but do they reflect what’s happening inside real loyalty programs? In this keynote, Iain Pringle shares lessons from 30 years of designing, building, and managing loyalty programs—insights you won’t find in textbooks.

Managing Partner, New World Loyalty
Could social commerce be the next big trend in customer engagment? Mark Ross explores how TikTok shop is helping brands engage customers and create a sales channel worth €Millions.

Founder, Konsort Social
Over the past two decades, loyalty has been built on generous frequent flyer programs, large retail coalitions and points-based banking models. But these foundations are shifting fast. Where will we be by 2025? Who are the emerging players, and how will these changes redefine how customers interact with loyalty programs?
While loyalty partnerships have been central to programs since the 1980s, recent years have seen a transformation in how they’re delivered. In this session, our panel explores evolving partnership models and the future role of partnerships in developing loyalty currencies.

Head of Global Currency, IAG Loyalty

CEO, Spenn

Group Partner Director, Nectar360
Loyalty programs are evolving to offer greater flexibility and value through innovative payment currency utility. Key trends include expanded payment choices, seamless partner integrations, and diversified rewards beyond core inventory. Programs are driving engagement and growth through technical innovation and changing consumer trends, and aligning these ever more closely to payment & digital wallets. How has this evolved, and what’s next in the evolution of payment and loyalty?

Head of Global Currency, IAG Loyalty

Client Service Director, Valuedynamx
Loyalty Summit CXM Co-Chairs Charlie Hills, Kristen Mollerpass and Iain Pringle will share observations from today’s sessions and encourage feedback from attendees on key learnings.

Chief Strategy Officer, Mando

CCO, Program Strategist, Oculos

Managing Partner, New World Loyalty
Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email, and loyalty solutions – Marigold Grow, Marigold Engage, and Marigold Loyalty – that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty, and grow their businesses. Find out more at MeetMarigold.com.
Loyalty Juggernaut, headquartered in Palo Alto, CA, is reshaping what enterprise retail loyalty programs are capable of. Its flagship GRAVTY® platform is the industry’s first fully serverless loyalty engine, processing over 3 billion transactions annually across 110+ countries with patented Visual Rules, AI driven individualization, and integrated financial governance that give retailers the architecture to personalize and monetize loyalty at a scale and sophistication their current platforms cannot reach. A Forrester Wave™ Strong Performer for Loyalty Platforms (Q4 2025) and three time Golden Loyalty Award winner, LJI has never failed a platform migration across more than 60 deployments.
Talon.One is the most flexible headless promotion and loyalty engine for enterprises. Talon.One lets business users build upon simple rules to offer customizable and engaging incentive marketing, without coding. Talon.One works with global clients like Adidas, Live Nation, Carlsberg, Reebok, Eddie Bauer, Asics and The Kraft Heinz Company to build smarter and more scalable promotions.
Valuedynamx is a leading global provider of curated, data-driven omni-channel purchase rewards. Valuedynamx draws together expertise in payments, card-linking, affiliate marketing, earning and redemption to deliver more relevant and engaging solutions for our clients. We are part of Collinson, renowned for delivering the world’s most valued travel ecosystem.
Antavo offers the market’s most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle. Antavo‘s Loyalty Planner speeds up implementation, while the flexible Loyalty Engine, featuring the Workflows editor, brings any loyalty concept to life. At the heart of their solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step.
Ascendant Loyalty is a full-service CRM/Loyalty consulting firm supporting clients in North America and across the globe via our network of agency offices – Ascendant Global Network. We leverage our proven process/method, Loyalty Leaders, to perform the full spectrum of services including customer or guest strategic assessment, loyalty or retention program strategy, design and development, extensive financial planning and program management.
BRAME is a software-as-a-service (SaaS) company in martech that offers the leading solution for Gamification Marketing. BRAME built the industry’s leading drag-and-drop Gamification Builder that enables the creation and implementation of Gamification mechanics and campaigns in zero time and without any programming or design effort.
Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations.
HyperFinity helps retailers make the most of their data using analytics and AI. One size fits no one, so we offer a blend of services and software for profitable pricing, marketing and loyalty decisions. Step aside overpriced consultancies and rigid SaaS – decision intelligence is the future of retail. It’s simple, really. We’re commercially savvy data scientists building solutions that last. And we’re so confident in our work that we measure everything to prove the value – there’s plenty. Just ask our clients, such as Asda, Costa Coffee and Toolstation.
ITA Group partners with brands to foster deeper customer relationships through our end-to-end customer loyalty solution. Our solution delivers all six components of a successful loyalty program: strategy and design, program operations, loyalty software solutions, creative services, award fulfillment, and analytics and optimization. Resulting in increased customer visits, revenue and share for our clients. Additionally, ITA Group helps leading brands around the globe transform how business feels through events, recognition, research and learning.
We are Strawberry, a leading Nordic hospitality group, offering a diverse portfolio of hotels, restaurants, and spas. We create thousands of memorable experiences every day. With over 245 hotels, 120 restaurants, 20 spas, and more, we offer a diverse range of options to suit every traveler’s needs. Our portfolio includes well-known brands like Comfort Hotel, Quality Hotel, Clarion Hotel, and Home Hotel, as well as unique independent hotels, ensuring a personalized experience. Our team of 20,000 passionate individuals from over 120 countries is the heart of Strawberry, driving our growth and embodying our core values of energy, courage, and enthusiasm. We are committed to sustainability and social responsibility, and we strive to make a positive impact on the communities in which we operate. We are also proud to be a part of the Nordic region, and we are committed to showcasing the best of what Scandinavia has to offer.
Attached Language Intelligence has been a trusted language intelligence provider to international companies for over 20 years. They cater to a variety of clients with specialized translation needs (marketing, legal, technology, financial, IT) and have a strong reputation in the travel & tourism, aviation and customer loyalty program fields. In order to personalize their content for customers, brands require localization of their communication across most if not all channels. In 35+ languages, Attached’s language professionals help their clients translate web content, copywrite personalized e-mail campaigns and subtitle videos for social media.
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 59,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year.
Ringvägen 98, 104 60, Stockholm
Use code MEET12 when booking via this link
to get a 12% discount on your room.
This year’s theme: Loyalty Innovation: It’s about time. And Brands.
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet
Don’t take our word for it. Let our friends tell you why:
“LS CXM LA was a great place to connect with industry colleagues, learn from experts, and hear useful case studies of how innovative loyalty managers are creating value for their customers and businesses. I’ll be there in 2025 for sure.”
–Douglas Glazer, VP of Loyalty Fanatics
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
“Attending the Loyalty Summit CXM in Los Angeles was a really valuable experience. As a professional in the loyalty and customer engagement space, I’ve attended several industry events, and what I appreciated most was the opportunity to connect with like-minded loyalty professionals and thought leaders who were eager to share their experiences and best practices. The networking opportunities were top-notch, fostering meaningful discussions that have influenced my approach to loyalty strategies.
The conference covered a wide range of topics, I really enjoyed the content presented about customer behavior, and I left the event feeling inspired and with a fresh perspective on how to take our loyalty program to the next level. If you’re in the loyalty or customer engagement space, I strongly recommend attending the Loyalty Summit CXM in Los Angeles. It’s an investment in your knowledge, network, and business success.”
–Anil Mansukhani, Vice President Loyalty Marketing, MGM Resorts
“The CXM Loyalty Summit was impressive. They assembled a talented group of leaders who shared valuable insights from their programs, discussed innovative growth opportunities, and encouraged genuine connections. For loyalty professionals looking to elevate their game and build meaningful industry relationships, this conference is a must-attend.”
-Aaron Glick, Managing Director, Loyalty & Rewards, Greystar
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:
This year’s CXM Summit in the Americas will be held at the sophisticated, stylish and luxuriously modern Beverly Hilton.
Stay tuned for room block details and link.
The Loyalty Summit CXM is sponsored by leading retail industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit CXM.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
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