Proudly co-hosted with

Presented By

March 18-19, 2025

Presenting Sponsor

Platinum Sponsors

Loyalty Summit CXM Europe Stockholm

Stockholm
March 18-19, 2025

Event Information

This year’s theme:

Innovating Loyalty in Motion: Titans, Trends, Tech, and Tomorrow

The loyalty industry is in the midst of unprecedented change. While it has always adapted to the times, the current pace of transformation is faster than ever before.

 
So, where will loyalty be in five years? How will evolving technologies reshape programs and their delivery?
 
At Loyalty Summit CXM, we’ll dive into these questions alongside some of Europe and Scandinavia’s most iconic brands, including IKEA, Shell, Virgin Group, IAG Airlines, Benefit Loves, Singular Society, Vipps MobilePay, Spenn, The Financial Times, and Holland & Barrett.
 
Join us this March in Stockholm to debate, discover, and define the future of loyalty in a time of rapid evolution. Take this opportunity to step back, gain fresh perspectives, and chart a course for the future of your loyalty strategy.

Confirmed Speakers

Abby Blanshard

Loyalty and CRM Marketing Manager

Argos

Alex Hunter

Head of Global Currency

IAG Loyalty

Alexander Knapman

Head of Retail Media

Halfords

Andrea Burchett

Chief Loyalty Officer

Virgin Group and MD Virgin Red

Camilo Courtenay

Global Loyalty Head

Avolta

Charlie Hills

Chief Strategy Officer

Mando

Christoffer Sundby

CEO

Spenn

Cristina Ziliani, Ph.D

Professor of Marketing and Scientific Director Loyalty Observatory

University of Parma, Italy

David Feldman

Global Chair

Loyalty Summit

Emil Björnskär

Co-Founder

Lumaro

Emily Walker

Head of Media & Brand Marketing

Arnold Clark

Emma Kirk

General Manager

The Institute of Promotional Marketing

Erik Zetterberg

Creative Director

Singular Society

Guy Deslandes

SVP, Commercial

Valuedynamx

Hayley Buckerfield

Director, Client Engagement & Partnerships, EMEA & APAC

Loyalty Juggernaut

Iain Pringle

Managing Partner

New World Loyalty

Isobel Finlayson

Loyalty Partnerships Lead

Vodafone

Jakub Krząkała

Europe & North America Loyalty & CRM Lead

Shell

James Howland

Group Partner Director

Nectar360

James Johnstone

Global Head of Loyalty & CRM

Shell

Jo Ashdown

Managing Director

Mando-Connect

Jonathan George

Director of Customer Operations and Loyalty

Holland & Barrett

Jordan Buck

Director, Behavioural Science

Ogilvy Consulting

Jurgen Swaans

Founder

neoday

Kirsty Chalk

Marketing and Member Acquisition Leader Rewards

IKEA Family

Kristian Marthinsen

Nordic Head of Business Development

Oculos

Kristin Møllerplass

CCO, Program Strategist

Oculos

Lars Damgaard Nielsen

Co-Founder & CEO

MediaCatch

Linda Hellström

CEO

SiftLab

Liz Guiney

Group Client Director

Nectar360

Mark Beckwith

Director of Data Governance & Architecture

Financial Times

Mark Ross

Founder

Konsort Social

Marlon Bowser

CEO

HTK

Nick Fishbourne

Head of Account Management

YouGov

Nicola Spani

Chief Commercial Officer & Co-Founder

Brame

Nicolai Schnak

CTO

Joe & the Juice

Nicole Wilhelm

Loyalty Expert - Germany

Get-Focused.com

Pavel Los

Loyalty Specialist

New World Loyalty

Penny Shaw

Head of Loyalty Transformation

Holland & Barrett

Peter Gruenthal

Senior Manager Customer Engagement and Loyalty

Deutsche Telekom Europe

Polly Jones

Group Head of Digital

ODEON Cinema Group

Rachel Mercer

Loyalty Operations Manager

Benefit Loves

Ralph Browning

Director of Sales & Strategy, Europe

Loyalty Juggernaut

Rasmus Houlind

Chief Experience Officer

Agillic

Sam Panzer

Director, Industry Strategy

Talon.One

Shelley Bishton

Head of Diversity, Equity and Inclusion

News UK

Shyam Shah

CEO

Loyalty Juggernaut

Sondre Wassås

Chief Data and Analytics Officer

Spenn

Stephen Scott

Chief Product, Technology & Data Officer

IAG Loyalty

Steve Gray

Director

SG-retail

Tom Huggon

Client Services Director, Europe & International

Valuedynamx

Tommy Danielsen

Founder

FT Events

Valter Sandel

Manager, Program & Membership Strategy

Finnair

Vegar Wikhammer Heir

Chief Commercial Officer

Vipps MobilePay

Vicki Simpson

MD Commercial Loyalty

Virgin Red

Wojciech Gil

Business Solution Manager, Retail Loyalty

Comarch

Zsuzsa Kecsmar

Co-Founder, Chief Strategy Officer

Antavo

Agenda

Preliminary program, with updates to come!

Day 1

March 18th, 2025 8:00

LOYALTY SUMMIT CXM CONFERENCE Registration

March 18th, 2025 8:30

Welcome Remarks

Speakers:

Tommy Danielsen

Founder - FT Events

Guy Deslandes

SVP, Commercial, Valuedynamx

Sam Panzer

Director of Industry Strategy, Talon.One

March 18th, 2025 8:45

Opening Remarks - Loyalty in Motion: Trends, Tech, and Tomorrow

Conference welcome and introduction from conference Co-Chairs, Charlie Hills, Kristin Mollerpass and Iain Pringle kicks off day one.

Speakers:

Charlie Hills

Chief Strategy Officer, Mando

Kristin Møllerplass

CCO, Program Strategist, Oculos

Iain Pringle

Managing Partner, New World Loyalty

TRACK 1 - Loyalty Latest

Stay ahead of the curve by exploring the booming world of Retail Media and the latest loyalty launches from Scandinavia and Europe. Discover how leading brands are redefining loyalty in an ever-evolving landscape.

 

March 18th, 2025 9:00

Keynote - Retail Media

The Rise of Retail Media – Leveraging Loyalty for Success. In this keynote, Steve Gray will explore the evolution of retail media—how it started, what it is today, and the key factors driving its rapid growth. We’ll dive into the crucial role that loyalty programs play in shaping successful retail media strategies and discuss what retailers and brands must do to maximize their impact in this evolving landscape. Liz Guiney will further dive into Nectar360, who owns and operates Nectar, the UK’s largest coalition loyalty program and the in-house retail media agency for Sainsbury’s and Argos – she will show how Nectar360 is helping brands to drive value and build impactful relationships with their customers and what it takes to be successful in this space.

 

Speakers:

Steve Gray

Director, SG-retail

Liz Guiney

Group Client Director, Nectar360

March 18th, 2025 9:40

Interview - Retail Media

Following the opening insights, Steve Gray will sit down with Liz Guiney and Alex Knapman for a deep dive into retail media’s explosive evolution and the game-changing role of loyalty programs. Together, they’ll explore how smart strategies turn customer data into real revenue and discuss what’s next for the future of retail.

Speakers:

Steve Gray

Director, SG-retail

Liz Guiney

Group Client Director, Nectar360

Alexander Knapman

Head of Retail Media, Halfords

March 18th, 2025 10:00

Roundtable - NEW LOYALTY LAUNCHES

Overview of the latest new loyalty programs in Scandinavia and Europe.

Speakers:

Rachel Mercer

Loyalty Operations Manager, Benefit Loves

Christoffer Sundby

CEO, Spenn

Emily Walker

Head of Media & Marketing, Arnold Clark

Camilo Courtenay

Global Loyalty Lead, Avolta

March 18th, 2025 10:20

CASE STUDY - DEUTSCHE TELEKOM MAGENTA MOMENTS - SCALING LOYALTY ACROSS EUROPE

Deutsche Telekom shares how they worked with Loyalty Juggernaut to create Magenta Moments to drive engagement across nine European markets. Learn how they built a scalable, customer-centric loyalty strategy that sets a new industry benchmark in this rapidly growing loyalty sector.

Speakers:

Peter Gruenthal

Senior Manager Customer Engagement and Loyalty, Deutsche Telekom Europe

David Feldman

Global Chair, Loyalty Summit

Hayley Buckerfield

Director, Client Engagement & Partnerships, EMEA & APAC, Loyalty Juggernaut

Presented By:

March 18th, 2025 10:40

Networking and morning refreshments break

TRACK 2 - Loyalty Works

In a time of squeezed margins and fierce competition, loyalty managers are under pressure to prove ROI. This track provides evidence-backed strategies to demonstrate the value of loyalty programs to finance teams and the C-Suite, ensuring continued investment.

March 18th, 2025 11:00

KEYNOTE - GETTING TO KNOW IKEA FAMILY

IKEA is a global home furnishing brand bringing affordability, design and comfort to people all over the world with the vision of creating a better everyday life for the many people. The loyalty program IKEA Family was first launched in the Linköping store in Sweden in 1984 and now has over 190 million members worldwide. Learn all about the program, plans for the future and recent innovations including the global launch of the newest program benefit, rewards from IKEA Family.

Speakers:

Kirsty Chalk

Marketing and Member Acquisition Leader Rewards, IKEA Family

March 18th, 2025 11:20

KEYNOTE DISCUSSION - A DEEPER DIVE

Get under the skin of IKEA Family – an in depth interview to ask the questions we all want to understand, and a chance for the audience to ask questions live too.

Speakers:

Kirsty Chalk

Marketing and Member Acquisition Leader Rewards, IKEA Family

March 18th, 2025 11:40

Roundtable - Loyalty Works!

If proving the value of loyalty is never easy, where is the undeniable evidence of its success? What set these case studies apart, and how was their impact measured?

Speakers:

Jonathan George

Director of Customer Operations & Loyalty, Holland & Barrett

Polly Jones

Group Head of Digital, ODEON Cinema Group

Sondre Wassås

Chief Data and Analytics Officer, Spenn

Rachel Mercer

Loyalty Operations Manager, Benefit Loves

March 18th, 2025 12:00

FIRESIDE CHAT - LOYALTY ANALYTICS - WINNING THE DEBATE WITH THE CFO

Prove the value of loyalty with data, not opinions. Learn how smart measurement and intelligent control methodologies shift the conversation from “Is my loyalty program worth it?” to “Where should we invest to maximize customer value?”

Speakers:

Thomas Hill

Co-Founder & CCO, HyperFinity

Jessie Stuart

Head of Analytics, HyperFinity

Iain Pringle

Managing Partner, New World Loyalty

March 18th, 2025 12:20

Lunch and Networking Break

Track 3 - Market update

What is the state of loyalty in Europe and Scandinavia? Learn how customer expectations are changing and explore new loyalty models emerging across these dynamic markets.

Presented By:

March 18th, 2025 13:15

Keynote - Understanding Loyalty in Europe

In order to get Loyalty right, it is absolutely critical to understand what loyalty looks like across Europe. There is no one size fits all solution. We are delighted to host the launch of the 3rd edition of “Understanding Loyalty in Europe”. This new data will show the membership, appeal and impact of loyalty and reward programs across 24 markets, showcase expert commentary and market snapshots and inspire you with case studies of what the very best are doing.

Speakers:

Charlie Hills

Chief Strategy Officer, Mando

Nick Fishbourne

Head of Account Management, YouGov

March 18th, 2025 13:45

Keynote Discussion

A Panel discussion to dig into the insights that matter. Our leading loyalty experts will share stories and case studies from their markets. 

Speakers:

Nicole Wilhelm

Loyalty Expert - Germany, Get-Focused.com

Rasmus Houlind

Chief Experience Officer, Agillic

Emil Björnskär

Head of Martech and Partnerships, Miltton Insights

Cristina Ziliani

Professor of Marketing and Scientific Director Loyalty Observatory, University of Parma, Italy

Speakers:

Zsuzsa Kecsmar

Co-Founder and Chief Strategy Officer, Antavo AI Loyalty Cloud

March 18th, 2025 14:15

Keynote Discussion - New loyalty Models in Scandinavia

Join us for a dynamic session featuring four captivating keynotes from Scandinavian programs at the forefront of innovation in customer loyalty.

Speakers:

Vegar Wikhammer Heir

Chief Commercial Officer, Vipps MobilePay

Erik Zetterberg

Creative Director, Singular Society

Valter Sandel

Program & Membership Strategy Manager, Finnair

Nicolai Schnak

CTO, Joe and the Juice

March 18th, 2025 14:45

Roundtable - OCULOS - SPOTLIGHT ON LOYALTY IN SCANDINAVIA

Following the inspiring keynotes from Finnair, Singular Society, and Vipps Mobile Pay, we are excited to dive deeper into the strategies and ideas shaping the future of loyalty programs.

Speakers:

Kristian Marthinsen

Nordic Head of Business Development, Oculos

Vegar Wikhammer Heir

Chief Commercial Officer, Vipps MobilePay

Erik Zetterberg

Creative Director, Singular Society

Valter Sandel

Program & Membership Strategy Manager, Finnair

Speakers:

Nicolai Schnak

CTO, Joe and the Juice

March 18th, 2025 15:10

Networking and Afternoon Refreshments Break

Track 4 - Brilliant Basics

The loyalty manager’s role is one of the toughest in retail—spanning marketing, insights, product, finance, operations, and customer service. This track offers practical advice and tools to help streamline your work and make a challenging job easier.

March 18th, 2025 15:25

Keynote - Boosting loyalty with applied Behavioural Science

Behavioural Science takes a deep understanding of the human mind, and applies that understanding to drive behaviour. Hear how Ogilvy Consulting and ODEON Cinema Group have been applying Behavioural Science to boost customer loyalty, and top tips for how you can do the same.

Speakers:

Polly Jones

Group Head of Digital, ODEON Cinema Group

Jordan Buck

Director & Research Lead, Ogilvy - Behavioural Science

March 18th, 2025 15:50

Keynote Discussion - boosting loyalty with applied Behavioural Science

A discussion about behavioural science in action – an opportunity for our audience to ask the experts questions.

Speakers:

Polly Jones

Group Head of Digital, ODEON Cinema Group

Jordan Buck

Director & Research Lead, Ogilvy - Behavioural Science

March 18th, 2025 16:10

INTERVIEW – GETTING TO KNOW THE MULTI-AWARD WINNING VERYME REWARDS FROM VODAFONE PROGRAM

An interview to get under the skin of what it’s like to work on a big loyalty program. We’ll cover an overview of the program, what it is and how it works, partnerships, communications, research, sponsorship, proposition development, practicalities and top tips for loyalty excellence in practice.

Speakers:

Isobel Finlayson

Loyalty Partnerships Lead, Vodafone

March 18th, 2025 16:30

Loyalty Repair Shop

Are you facing challenges with your loyalty program? What burning issues keep you up at night? The Loyalty Repair Shop is your opportunity to tackle these problems head-on and uncover solutions rooted in real-world experience.

Speakers:

Iain Pringle

Managing Partner, New World Loyalty

Pavel Los

Loyalty Specialist, New World Loyalty

Kristin Møllerplass

CCO, Program Strategist, Oculos

Penny Shaw

Head of Loyalty Transformation, Holland & Barrett

March 18th, 2025 17:00

Cocktail Reception

Continue the conversations and join us for cocktails and nibbles! 

Hosted By:

Day 2

March 19th, 2025 8:00

REGISTRATION

March 19th, 2025 8:30

WELCOME REMARKS

Speakers:

Jack Arney

Chief Growth Officer, FT Events

Shyam Shah

CEO, Loyalty Juggernaut

Zsuzsa Kecsmar

Co-Founder and Chief Strategy Officer, Antavo AI Loyalty Cloud

David Feldman

Global Chair, Loyalty Summit

March 19th, 2025 8:45am

OPENING REMARKS - Loyalty in Motion: Trends, Tech, and Tomorrow

Loyalty Summit Co-chairs – Chalie Hills, Kristin Møllerpass and Iain Pringle kick off day 2.

Speakers:

Charlie Hills

Chief Strategy Officer, Mando

Kristin Møllerplass

CCO, Program Strategist, Oculos

Iain Pringle

Managing Partner, New World Loyalty

TRACK 5 - CUSTOMER ENGAGEMENT

Engaging customers is the cornerstone of every successful loyalty program. Learn how to stand out in a crowded marketplace by optimizing partnerships, promotions, and personalization to achieve impactful engagement and results.

Presented By:

March 19th, 2025 9:00

The Power of Partnerships in Loyalty: Shell Go+ and Motorsports

Shell Go+ is one of the world’s biggest loyalty programs, with millions of members across multiple countries and continents. At the heart of the program is an ambition to create meaningful and valuable connections with Shell customers across the globe. Partners play a key role in building those connections, none more so than Shell’s powerful motorsports partnerships with Scuderia Ferrari, Ducati Corse, BMW, Hyundai and Nissan in Formula E. James will share all about the program, Shell’s best in class partnerships and their plans for the future.

Speakers:

James Johnstone

Global Head of Loyalty & CRM, Shell

Jakub Krząkała

Europe & North America Loyalty & CRM Lead, Shell

March 19th, 2025 9:20

KEYNOTE DISCUSSION - THE POWER OF PARTNERSHIPS IN LOYALTY

The smart use of brand partnerships can help loyalty programs achieve multiple objectives – from new member acquisition, to improved retention and engagement, to supporting CSR objectives and even driving additional revenue. Our panel will discuss the many different ways to add value to loyalty through partnerships.

Speakers:

James Johnstone

Global Head of Loyalty & CRM, Shell

Jakub Krząkała

Europe & North America Loyalty & CRM Lead, Shell

Camilo Courtenay

Global Loyalty Lead, Avolta

Jo Ashdown

Managing Director, Mando-Connect

Speakers:

Isobel Finlayson

Loyalty Partnerships Lead, Vodafone

March 19th, 2025 9:50

ROUNDTABLE - PERSONALIZATION OR RELEVANCE - WHO WINS?

Personalization is often touted as the silver bullet for email performance, but relevance, not just personalization, is key—especially as irrelevant emails now risk lower deliverability. So how can we ensure that our messages are as relevant as they can be and still reach ther target?

Speakers:

Pavel Los

Loyalty Specialist, New World Loyalty

Mark Beckwith

Director of Data Governance & Architecture, Financial Times

Rasmus Houlind

Chief Experience Officer, Agillic

Abigail Blanshard

Loyalty and CRM Marketing Manager, Argos

Speakers:

Ralph Browning

Sales Director, Loyalty Juggernaut

March 19th, 2025 10:10

THE POWER OF PROMOTIONS IN LOYALTY

In an increasingly competitive landscape, brands are leveraging promotions to drive customer engagement, retention, and long-term loyalty. But what makes a promotion truly impactful? How are economic factors influencing promotional strategies? And how can brands maximise the role of promotions within their loyalty programs to drive meaningful results?

Speakers:

Emma Kirk

General Manager, The Institute of Promotional Marketing

Sam Panzer

Director of Industry Strategy, Talon.One

March 19th, 2025 10:40

Networking & Morning Refreshments Break

TRACK 6 - TECHNOLOGY AND INNOVATION

AI, Web3 and dynamic messaging are no longer a future concept—they are here, and they transforming the loyalty industry. Discover practical steps to integrate these game-changing technologies into your programs and make your work more efficient, effective, and future-ready.

Presented By:

March 19th, 2025 11:00

KEYNOTE - WHERE IS TECHNOLOGY TAKING US?

In this keynote, Stephen ‘Scottie’ Scott will explore how technology is reshaping the loyalty industry. Drawing on his experience predicting the future at International Airlines Group and leading technology development at IAG Loyalty, Scottie offers unique insights and real-world examples of what the future may hold for loyalty programs.

Speakers:

Stephen Scott

Chief Product, Technology & Data Officer, IAG Loyalty

March 19th, 2025 11:20

KEYNOTE DISCUSSION - WHERE IS TECHNOLOGY TAKING US?

Our expert panel explores the ideas raised in Scottie’s presentation and asks where the industry will be in 5 years time.

Speakers:

Stephen Scott

Chief Product, Technology & Data Officer, IAG Loyalty

Jurgen Swaans

Founder, Neoday

Marlon Bowser

CEO, HTK

Wojciech Gil

Business Solution Manager, Retail Loyalty, Comarch

March 19th, 2025 11:40

KEYNOTE - PRACTICAL USES OF AI IN LOYALTY

So what are the practical applications for AI in loyalty? In this fireside chat Loyalty Juggernaut share real world examples of how they are using AI to make loyalty program more efficient, effective and profitable.

Speakers:

Shyam Shah

CEO, Loyalty Juggernaut

March 19th, 2025 12:00

ROUNDTABLE SIX - PRACTICAL AI

2024 is the year we stopped talking and AI and started using it. So what are the practical uses of AI today and how can loyalty professionals get started?

Speakers:

Lars Damgaard Nielsen

Co-Founder & CEO, MediaCatch

Sam Panzer

Director of Industry Strategy, Talon.One

Linda Hellström

CEO, SiftLab

David Feldman

Global Chair, Loyalty Summit

March 19th, 2025 12:15

SUBJECT SPOTLIGHT - GAMIFICATION

Gamification is a hot topic for loyalty programs, making them more engaging and rewarding for customers. In this one-on-one interview, we explore why brands should embrace gamification, where it works best, and the key steps to successfully integrate it. Discover how adding fun can drive deeper customer connections and long-term loyalty.

Speakers:

Nicola Späni

Chief Commercial Officer & Co-Founder, Brame

March 19th, 2025 12:30

Lunch & Networking Break

March 19th, 2025 13:30

KEYNOTE - WHAT AI DOES NOT TELL YOU ABOUT LOYALTY

ChatGPT and other tools offer valuable insights into loyalty currency and payments, but do they reflect what’s happening inside real loyalty programs? In this keynote, Iain Pringle shares lessons from 30 years of designing, building, and managing loyalty programs—insights you won’t find in textbooks.

Speakers:

Iain Pringle

Managing Partner, New World Loyalty

March 19th, 2025 14:00

KEYNOTE - HOW SOCIAL CHANNELS LIKE TIKTOK CAN TURN CUSTOMERS INTO REVENUE

Could social commerce be the next big trend in customer engagment? Mark Ross explores how TikTok shop is helping brands engage customers and create a sales channel worth €Millions.

Speakers:

Mark Ross

Founder, Konsort Social

TRACK 7 - CURRENCY AND PAYMENT

Over the past two decades, loyalty has been built on generous frequent flyer programs, large retail coalitions and points-based banking models. But these foundations are shifting fast. Where will we be by 2025? Who are the emerging players, and how will these changes redefine how customers interact with loyalty programs?

Presented By:

March 19th, 2025 14:30

ROUNDTABLE - THE EVOLUTION OF LOYALTY AND CURRENCIES

While loyalty partnerships have been central to programs since the 1980s, recent years have seen a transformation in how they’re delivered. In this session, our panel explores evolving partnership models and the future role of partnerships in developing loyalty currencies.

Speakers:

Alex Hunter

Head of Global Currency, IAG Loyalty

Christoffer Sundby

CEO, Spenn

James Howland

Group Partner Director, Nectar360

March 19th, 2025 15:00

FIRESIDE CHAT - HOW PROGRAMS ARE ADAPTING TO CHANGE TO UNLOCK CUSTOMER AND PARTNER VALUE

Loyalty programs are evolving to offer greater flexibility and value through innovative payment currency utility. Key trends include expanded payment choices, seamless partner integrations, and diversified rewards beyond core inventory. Programs are driving engagement and growth through technical innovation and changing consumer trends, and aligning these ever more closely to payment & digital wallets. How has this evolved, and what’s next in the evolution of payment and loyalty?

Speakers:

Alex Hunter

Head of Global Currency, IAG Loyalty

Tom Huggon

Client Service Director, Valuedynamx

March 19th, 2025 15:15

CLOSING REMARKS - DAY 2 CHAIR SUMMARY

Loyalty Summit CXM Co-Chairs Charlie Hills, Kristen Mollerpass and Iain Pringle will share observations from today’s sessions and encourage feedback from attendees on key learnings.

Speakers:

Charlie Hills

Chief Strategy Officer, Mando

Kristin Møllerplass

CCO, Program Strategist, Oculos

Iain Pringle

Managing Partner, New World Loyalty

Event Sponsors

Presenting Sponsor

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email, and loyalty solutions –  Marigold Grow, Marigold Engage, and Marigold Loyalty – that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty, and grow their businesses. Find out more at MeetMarigold.com.

Platinum Sponsors

Gold Sponsors

Venue Sponsor

More Information

Attached Language Intelligence has been a trusted language intelligence provider to international companies for over 20 years. They cater to a variety of clients with specialized translation needs (marketing, legal, technology, financial, IT) and have a strong reputation in the travel & tourism, aviation and customer loyalty program fields. In order to personalize their content for customers, brands require localization of their communication across most if not all channels. In 35+ languages, Attached’s language professionals help their clients translate web content, copywrite personalized e-mail campaigns and subtitle videos for social media.

More Information

Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 59,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year.

Venue

Clarion Hotel Stockholm

Ringvägen 98, 104 60, Stockholm

Use code MEET12 when booking via this link

to get a 12% discount on your room.

HAVE QUESTIONS? WE HAVE ANSWERS.

This year’s theme: Loyalty Innovation:  It’s about time.  And Brands.

Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry. 

Our Loyalty Summit events are typically broken down in to  conference tracks  covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include: 

Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes. 

Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.  

Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.  

Deep Dive Workshops:  Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees. 

Loyalty Summit events are truly where Loyalty Leaders Meet

Don’t take our word for it. Let our friends tell you why: 

“LS CXM LA was a great place to connect with industry colleagues, learn from experts, and hear useful case studies of how innovative loyalty managers are creating value for their customers and businesses. I’ll be there in 2025 for sure.”

–Douglas Glazer, VP of Loyalty Fanatics

“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”

– Oliver Ross, Visa 

“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”

– Ben Lipsey, SVP Customer Loyalty, Air France KLM

“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”

– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises

“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”

– James Curry, VP Product & Member Engagement, Skywards, Emirates 

“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”

– Håvard Uglem Hovdahl , VP Loyalty, Strawberry 

“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.  
 The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.” 

– Dr, Nejib Ben-Khedher, Emirates 

“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”

– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers

“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!” 

– Loyalty Partner Solutions  

“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.” 

– Brian Sumers, Skift  

“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”

– Engage People  

“Attending the Loyalty Summit CXM in Los Angeles was a really valuable experience.  As a professional in the loyalty and customer engagement space, I’ve attended several industry events, and what I appreciated most was the opportunity to connect with like-minded loyalty professionals and thought leaders who were eager to share their experiences and best practices. The networking opportunities were top-notch, fostering meaningful discussions that have influenced my approach to loyalty strategies. 

The conference covered a wide range of topics, I really enjoyed the content presented about customer behavior, and I left the event feeling inspired and with a fresh perspective on how to take our loyalty program to the next level.  If you’re in the loyalty or customer engagement space, I strongly recommend attending the Loyalty Summit CXM in Los Angeles. It’s an investment in your knowledge, network, and business success.”

–Anil Mansukhani, Vice President Loyalty Marketing, MGM Resorts

“The CXM Loyalty Summit was impressive. They assembled a talented group of leaders who shared valuable insights from their programs, discussed innovative growth opportunities, and encouraged genuine connections. For loyalty professionals looking to elevate their game and build meaningful industry relationships, this conference is a must-attend.”

-Aaron Glick, Managing Director, Loyalty & Rewards, Greystar 

 

The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.

Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:

 

This year’s CXM Summit in the Americas will be held at the sophisticated, stylish and luxuriously modern Beverly Hilton.

Stay tuned for room block details and link.

The Loyalty Summit CXM is sponsored by leading retail industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers. 

Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit CXM.

 If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.

We also offer discounts to first-time sponsors.  

Contact Us!

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