



This year’s theme:
The New Rules of Loyalty: Navigating Change with Practical Insight




























































Preliminary program, with updates to come!

Founder, Loyalty Summit

Global Chair, Loyalty Summit

Founder, Loyalty Summit

CCO, Loyalty Juggernaut
Conference welcome and introduction from conference Co-Chairs, Iain Pringle and Simon Tavernier kick off day one – The New Rules of Loyalty.

Managing Partner, New World Loyalty

CEO and Founder, Stampix
AI, automation, and changing consumer behaviour are reshaping how loyalty creates value. This opening track reframes loyalty for a transformed world — setting the strategic context for how brands must adapt, evolve operating models, and stay relevant as decision-making increasingly shifts to machines.
AI hasn’t changed loyalty — but it has exposed how unprepared most organizations are. Linda Cereda explores why AI initiatives fail, the difference between automation and transformation, and why loyalty may become a critical advantage in a world of accelerating change.

Former Global VP of Marketing Data, Nike
Loyalty is being reshaped by technology acceleration and bold competitive moves. For one of Europe’s largest programs, standing still is not an option. Marijn Mooyaart shares how Flying Blue is responding — evolving its model, innovating beyond traditional airline norms, and tackling structural challenges head on. A candid look at how scaled loyalty businesses stay ahead when the rules are changing.

Program Director, Air France-KLM

Managing Director, Loyalty Click
As AI agents begin searching, comparing and purchasing on behalf of consumers, the foundations of loyalty are shifting. When algorithms influence decisions, traditional loyalty mechanics like points and promotions lose power. This keynote explores how brands can adapt their loyalty strategies to remain relevant in a world where purchase decisions are increasingly delegated to intelligent agents.
As AI agents begin shopping, comparing, and transacting on behalf of consumers, loyalty programs face an existential question: who owns the customer relationship? Using the contrasting approaches of Walmart and Target to agentic commerce, Dave Andreadakis reveals why brands that embed loyalty into the AI experience will thrive.

CCO, Loyalty Juggernaut
A practical deep dive into modern personalization: what customers now expect, how leaders deliver relevance at scale, and where data, AI, and real-time decisioning create meaningful value rather than noise.
Julia shares the inside story of building a modern loyalty strategy for todays buyers — blending personalisation, emotional affinity, and omnichannel value. A practical look at how an established brand evolves to meet new customer expectations across multiple channels.

Director of eCommerce Nordics, Elkjøp Nordic AS
A practical case-led session showing how brands are turning personalization into measurable impact — driving frequency, building habit, and strengthening long-term loyalty.

Member Engagement Marketing Lifecycle Lead, Vinted
Two brands. Two approaches. One question: what really drives loyalty growth? This panel distills the common principles behind success and explores how to turn personalization into measurable sales impact.

Managing Partner, New World Loyalty

Member Engagement Marketing Lifecycle Lead, Vinted

Director of eCommerce Nordics, Elkjøp Nordic AS

Head of CRM, Douglas

Business Solution Manager, Retail Loyalty, Comarch
Mando Connect shares the latest Understanding Loyalty in Europe 4.0 insights, revealing how customer needs and behaviours are shifting across markets — and what loyalty leaders must prioritize to remain relevant.

Chief Strategy Officer, Mando

Account Director, YouGov
A panel of European practitioners reacts to the findings, debating the trends shaping loyalty across sectors and geographies — and identifying where brands should focus next.

Chief Strategy Officer, Mando

Co-Founder, Lumaro

Strategist & Researcher, Loyalty Chiefs

Professor of Marketing and Scientific Director of the Loyalty Observatory, University of Parma

Chief Strategy Officer, Co-founder, Antavo
A showcase of challenger mobile brands including Fairphone, Mobile Vikings and Magenta. Learn how agility, values, and digital-first thinking are rewriting how loyalty works in mobile markets. Followed by a short and interactive Q&A session.

CEO & Founder, Stampix

Growth Marketing Lead, Fairphone

Product & Design Lead, Mobile Vikings

Senior Manager Customer Engagement & Loyalty, Deutsche Telekom EU
Customers don’t lack rewards—they lack connection. As loyalty programs evolve, the focus is shifting from points and promotions to personal, meaningful experiences that build genuine relationships between brands and customers.

Global Loyalty Director, TLC Worldwide

Managing Partner, New World Loyalty
This keynote explores how dopamine, oxytocin, serotonin, and endorphins shape motivation, trust, status, and joy in loyalty programs. Discover how neuroscience turns rewards into lasting emotional bonds…ending with a delicious, interactive surprise that brings the theory to life

CEO & Founder, Stampix

Channel Director, Neuhaus
As market conditions shift rapidly — from rising expectations to increased commercial pressure — loyalty programmes are being tested like never before. This track focuses on the fundamentals that matter most: refining value propositions, improving operational delivery, and taking practical action to strengthen performance quickly and effectively.
A panel of experienced loyalty leaders shares practical lessons from building, refining and improving programs in real-world conditions. Together, they explore how to recognise when change is needed — whether driven by shifting market conditions or declining performance — and how to take decisive action to adapt, refocus and strengthen results.

Managing Partner, New World Loyalty

Global Director of Digital Strategy, Decathlon

Lifecycle Marketing Manager, EMEA; Uber

Head of Loyalty & CRM, B&Q
Dunkin’ Donuts reveals how it is rebuilding loyalty from the ground up after bankruptcy, using real-time data and seamless omnichannel experiences to re-engage customers. Learn how they’re reshaping touchpoints and rebooting their loyalty ecosystem for sustainable, long-term growth.

Head of Strategy, Data Strategy & Paid Media, Dunkin' BeNeLux
As loyalty programs face tighter budgets and sharper scrutiny from leaders, a new report from KYROS reveals a growing disconnect between how loyalty performance is measured and how value is actually created. In this session, discover the KPIs that show true economic impact and see how your program measures up.

Founder & Managing Partner, KYROS

Partner, KYROS
If finance does not believe in your program, it will not grow. Loyalty costs are visible. Value is debated. In this candid session, Anna Frojimovics reveals what finance teams really look for, where loyalty loses credibility — and how to build the commercial case that keeps investment flowing.

Head of Customer Retention, NN Group

CEO and Founder, Stampix
A live, interactive clinic where experts tackle real problems submitted by the audience. Expect honest diagnosis, practical solutions, and quick wins you can take back to your program.

Managing Partner, New World Loyalty

Loyalty Specialist, New World Loyalty

Managing Director, Loyalty Click
Open to all conference registrants, but requires separate registration.
Climb aboard our privately chartered ship from Blue Pepper for a networking cocktail hour, plus dinner & awards cruise around Amsterdam.
The Loyalty Leaders Awards is the first independent Loyalty industry award that recognizes Excellence in Loyalty.
The ship leaves from Stadhouderskade 78, Amsterdam at 615PM and will return at 930PM. Please meet at the dock no later than 6PM.
All are welcome but tickets are strictly limited, on a first-come first-served basis.

Global Chair, Loyalty Summit

CEO, Loyalty Juggernaut
Loyalty Summit CXM Co-chairs – Iain Pringle and Simon Tavernier kick off day 2.

Managing Partner, New World Loyalty

CEO and Founder, Stampix
Hear directly from real customers, including a live panel with younger consumers, on what they value and reject in loyalty. Combined with behavioral science insights, this track reveals how changing needs shape engagement, motivation, and trust.
This keynote reveals how gamification, new value codes, identity-driven branding and generational shifts are rewriting loyalty. Trend expert Herman Konings explores emerging behaviours, neo-communities and the power of reverse psychology — offering actionable foresight to help brands build emotionally resonant, culturally relevant and futureproof loyalty experiences.

Trend Analyst & Change Psychologist, Founder Pocket Marketing
Four younger consumers share direct, unfiltered views on loyalty: what they notice, what they ignore, and what makes them stay engaged. A rare opportunity to test assumptions against real customer voices.

Freelance International Loyalty Consultant

Young Consumer Panelist

Young Consumer Panelist

Young Consumer Panelist

Young Consumer Panelist
Industry leaders unpack what we’ve just heard — illustrating key themes with real-world examples and drawing on their own program experience. A fast, practical discussion focused on turning Gen Z insights into concrete actions brands can take now.

Neurodivergent Strategist, Brainwolves

CMO, Dunkin' Donuts BeNeLux

Member Engagement Marketing Lifecycle Lead, Vinted

Proposition Specialist (VOXI), Vodafone

Head of EuroBonus Partners, SAS

Loyalty Strategy Director, Nectar360

Ecosystem Program Director, Spenn

Global Loyalty & Rewards Senior Manager, Vodafone Group
Businesses discount 20% of their revenue away, yet most of that spend goes toward simple price promotions that erode margin, condition consumers to expect deals, and pull brands into what we call the Discount Death Spiral. In this session, Lena Kleinwechter from Talon.One will unveil new consumer research — surveying 1,800 consumers across six markets — that reveals what actually happens when brands move beyond the discount.

Customer & Loyalty Strategiest, Talon One
Move beyond the hype and into hands-on application. Explore how AI is reshaping loyalty through automation, retail media optimization, experimentation, and practical use cases you can apply immediately — plus a rapid-fire showcase of emerging innovations.

Managing Director, Loyalty Click
Suppliers share rapid 3-minute pitches demonstrating their latest AI-driven loyalty innovations. The audience votes on the most promising ideas — a fast, energetic look at emerging capabilities.

Manager of CRM and Loyalty Team, MediaMarkt Benelux

Head of Loyalty & CRM, B&Q

Senior Manager, Loyalty Program Engagement, Best Western Hotels & Resorts

Former European Head of Customer Strategy & Digital Innovation, Samsung Electronics

CEO, Eikona.io

CCO, Coniq
Short, actionable perspectives from QSR, fashion, and sports loyalty leaders. Understand how customer needs, competition, and digital behaviours differ by sector, and what cross-category lessons can strengthen your own programme.
A senior leader at quick-service leader McDonald’s explains how to drive frequency and habit in one of the fastest-moving categories, and how customer expectations are changing. Followed by a fireside chat with Q&A.

Global Market Engagement CRM & Loyalty, McDonald's

Managing Partner, New World Loyalty
Tommy Hilfiger and Vlisco explore how very different brands in this industry build loyalty: a global lifestyle icon versus a 180‑year‑old “Prada of Africa” fabric house. The session will dig into how they protect brand equity, fight counterfeits, and design loyalty for deeply emotional, culturally driven relationships across wholesale, retail, and ecommerce. Speakers will share what actually works (and what doesn’t) when teams, budgets, and markets look nothing alike.

Global Sr. Manager Brand Strategy (Insights & Foresights), Tommy Hilfiger

E-Commerce Product Owner, Vlisco

Managing Director, Loyalty Click

Consulting Manager CRM & Marketing, Comarch
Benfica, Club Brugge, and Aston Villa show how data‑driven loyalty, payments and partners reinvent fan engagement in modern football. They will reveal how a club can turn passion for their team into everyday spend while growing global communities beyond matchday.

Partner, KYROS

CRM & Digital Marketing Manager, Nottingham Forest

Head of B2C – Members & Fans, Benfica

Membership and Loyalty Manager, Aston Villa

Innovation & Insights Director, Club Brugge
Loyalty Summit CXM Co-Chairs Iain pringle and Simon Tavernier will share observations from today’s sessions and encourage feedback from attendees on key learnings

Managing Partner, New World Loyalty

CEO and Founder, Stampix
Loyalty Juggernaut, headquartered in Palo Alto, CA, is reshaping what enterprise retail loyalty programs are capable of. Its flagship GRAVTY® platform is the industry’s first fully serverless loyalty engine, processing over 3 billion transactions annually across 110+ countries with patented Visual Rules, AI driven individualization, and integrated financial governance that give retailers the architecture to personalize and monetize loyalty at a scale and sophistication their current platforms cannot reach. A Forrester Wave™ Strong Performer for Loyalty Platforms (Q4 2025) and three time Golden Loyalty Award winner, LJI has never failed a platform migration across more than 60 deployments.
Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations.
KYROS is the world’s only actuarial firm that is solely dedicated to loyalty programs. We leverage our unique expertise to help loyalty program manage and optimize redemption cost, liability and customer lifetime value. We’ve worked with many of the world’s largest loyalty programs, including Expedia, Hotels.com, Avios, Radisson, Wyndham, and many others. for you.
Talon.One is the most flexible headless promotion and loyalty engine for enterprises. Talon.One lets business users build upon simple rules to offer customizable and engaging incentive marketing, without coding. Talon.One works with global clients like Adidas, Live Nation, Carlsberg, Reebok, Eddie Bauer, Asics and The Kraft Heinz Company to build smarter and more scalable promotions.
TLC Worldwide helps the world’s biggest brands transform customer acquisition, engagement and loyalty – simply, at scale, and within budget.
Stampix is a global photo printing service that empowers loyalty programs with an emotional reward. While it’s commonly known that emotionally connected customers are more valuable, most programs focus on transactional benefits (discounts, vouchers…). Photo rewards are a way to truly recognise customers, drive engagement and build long-term brand equity.
SIXT is redefining loyalty in the car rental industry by focusing on premium, technology-driven customer experiences rather than traditional, point-heavy programs. SIXT demonstrates that for modern travelers, loyalty is earned through operational excellence, making them a standout challenger brand.
The Loyalty Summit CXM Conference in Amsterdam will be held at the Amsterdam Congress Centre by Park Inn, located at La Guardiaweg 59, 1043 DE Amsterdam.
Conference attendees can enjoy a special room rate for 4/21-4/23 of 165 EUR++ per night for Standard Room 1 King Bed, including breakfast buffet and wifi. Double occupancy is 20 EUR more. Use this link to book . Update: The room block is full. You may still be able to find availability at the hotel using the link above as occasionally there are cancellations, but no new bookings in the room block are possible.
Directions to the property from Amsterdam Schiphol Airport: Take the Sprinter Train towards Amsterdam Centraal 2 stops to Amsterdam Sloterdijk, walk for 5 minutes. Trains depart every 10 minutes. Total travel time: 15 minutes. Price €4.20.
This year’s theme: Loyalty Innovation: It’s about time. And Brands.
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet
Don’t take our word for it. Let our friends tell you why:
“LS CXM LA was a great place to connect with industry colleagues, learn from experts, and hear useful case studies of how innovative loyalty managers are creating value for their customers and businesses. I’ll be there in 2025 for sure.”
–Douglas Glazer, VP of Loyalty Fanatics
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
“Attending the Loyalty Summit CXM in Los Angeles was a really valuable experience. As a professional in the loyalty and customer engagement space, I’ve attended several industry events, and what I appreciated most was the opportunity to connect with like-minded loyalty professionals and thought leaders who were eager to share their experiences and best practices. The networking opportunities were top-notch, fostering meaningful discussions that have influenced my approach to loyalty strategies.
The conference covered a wide range of topics, I really enjoyed the content presented about customer behavior, and I left the event feeling inspired and with a fresh perspective on how to take our loyalty program to the next level. If you’re in the loyalty or customer engagement space, I strongly recommend attending the Loyalty Summit CXM in Los Angeles. It’s an investment in your knowledge, network, and business success.”
–Anil Mansukhani, Vice President Loyalty Marketing, MGM Resorts
“The CXM Loyalty Summit was impressive. They assembled a talented group of leaders who shared valuable insights from their programs, discussed innovative growth opportunities, and encouraged genuine connections. For loyalty professionals looking to elevate their game and build meaningful industry relationships, this conference is a must-attend.”
-Aaron Glick, Managing Director, Loyalty & Rewards, Greystar
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a small sample of the many travel loyalty companies that have attended some of our recent events:
The Loyalty Summit CXM Conference in Amsterdam will be held at the Amsterdam Congress Centre by Park Inn, located at La Guardiaweg 59, 1043 DE Amsterdam.
The Loyalty Summit CXM is sponsored by leading retail industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit CXM.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
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