Presenting Sponsor
Platinum Sponsors
Event Information
This year’s theme:
Innovating Loyalty: It’s About Time. And Brands.
Modern loyalty marketing is nearing the 50-year mark but it’s hardly “modern” anymore. Much of loyalty today is homogenous and transactional without the CX impact and emotional attachment that results in true loyalty.
Unlocking innovation and increasing enterprise value takes C-suite leadership and a strategic commitment to the customer. This includes more focus on the brand component and strategies that drive technology, rather than the other way around. A company’s brand is (intended to be) differentiating. Shouldn’t loyalty strategies be the same? Attend Loyalty Summit CXM and learn both why and how.
Agenda
Preliminary program, with updates to come!
Day 1
February 5th, 2025 8:00am
LOYALTY SUMMIT CXM CONFERENCE Registration
February 5th, 2025 8:30am
Welcome Remarks
Speakers:
Founder - Loyalty Summit
February 5th, 2025 8:50am
Opening Remarks - Innovating Loyalty: It’s About Time. And Brands.
Loyalty Summit CXM Chair Phil Rubin kicks off Day 1.
Speakers:
Founder & Principal, Grey Space Matters
TRACK 1 - The Loyalty Future
Why loyalty is stuck, and what the answers are to getting it unstuck. Where is brand-driven loyalty and experience differentiating and successful? Leadership matters: creating the customer commitment and sustaining it. Can the CX make up for a traditional program? Brand-driven loyalty vs. Program-driven loyalty: Loyalty without points, miles or other “currencies”.
February 5th, 2025 9:05am
Roundtable - Loyalty Unstuck
Loyalty is stuck for some very good reasons, namely people, priorities and platforms (technology). This group will discuss both the reasons but more importantly, the solutions, for getting loyalty “unstuck”.
Speakers:
Founder & Principal, Grey Space Matters
Senior Director, Loyalty, Marketing & Experience, Target
VP Loyalty & Gift Cards, Fanatics
Professor; Founder & Director of Loyalty Science Lab, Old Dominion University
February 5th, 2025 9:30am
Keynote- Big Data and Personalized Rewards Reinforce a Big Brand Lifestyle
Margaritaville started as a song and became a lifestyle that appeals to everyone looking for fun and escapism. The emotional loyalty that drives consumers to all things Margaritaville goes beyond RFM and metrics: it’s a matter of choice, value, and simplicity. Learn how Margaritaville is engaging and balancing the loyalty game in a non-traditional way to capture emotion and connection to enhance revenue and profitability.
Speakers:
Chief Data Officer, Margaritaville
February 5th, 2025 9:55am
Keynote Discussion- Loyal Brands Make for Loyal Customers
Claudia Infante and other senior marketing leaders discuss how their brands show loyalty to customers in ways that extend beyond the usual points and rewards.
Speakers:
CMO, Wise Marketer Group
Chief Data Officer, Margaritaville
CMO, Navy Federal Credit Union
Partner General Manager, Microsoft Rewards
February 5th, 2025 10:20am
Networking and morning refreshments break
TRACK 2 - Loyalty Without Points
Explore innovative loyalty strategies that go beyond traditional points and rewards systems. Discover how brands can foster genuine customer loyalty through meaningful experiences and emotional connections.
Presented By:
February 5th, 2025 10:50am
Case Study - How A Boutique Hotel Brand Does Its Own Thing (without Points)
Learn how AKA Hotels & Hotel Residences uses fee-based Membership in lieu of points and rewards to go its own way in a very competitive market.
Speakers:
Director of CRM & Loyalty, AKA Hotels + Hotel Residences
February 5th, 2025 11:10am
Keynote/Case Study - How Membership Works for the NBA
Hear how the NBA ID membership program is the connective tissue of the fan experience, recognizing and rewarding fans for being fans across the NBA ecosystem
Speakers:
VP Memberships, NBA (National Basketball Association)
February 5th, 2025 11:25am
Roundtable - Loyalty Without Points: Issues and Considerations
A discussion of how a variety of brands focus on customers and loyalty without propositions beyond points.
Speakers:
CMO & COO, Augeo Workplace Engagement
VP Memberships, NBA (National Basketball Association)
Director of CRM & Loyalty, AKA Hotels + Hotel Residences
February 5th, 2025 11:55am
One-on-One with Marigold Head of Loyalty Roger Williams - Is promotional marketing killing loyalty? or, to put it another way, is it killing your profits?
Problem: We are witnessing the loss of the art and science of loyalty marketing. The tactics of Promotional Marketers are winning (for now) and are influencing loyalty programs with discount offers that have infiltrated the traditional loyalty member experience.
Speakers:
Consultant, Catchit Loyalty
Head of Loyalty Center of Excellence, Marigold
Presented By:
February 5th, 2025 12:15pm
Lunch and Networking Break
Track 3 - Business Integration Across the Brand, Finance and Operations
February 5th, 2025 1:30pm
Keynote - Delivering an Integrated Loyalty Experience in the Automotive Category
How Honda created and is pursuing a new route to transforming the customer experience for its millions of drivers.
Speakers:
Head of Loyalty, American Honda Motor
February 5th, 2025 1:55pm
Keynote Discussion - Enterprise Loyalty: It takes a strategy + innovation
Driving the business by making the customer experience and loyalty part of an enterprise strategy .
Speakers:
Managing Director, Concentrix Catalyst
Head of Loyalty, American Honda Motor
Founder, Vatom
Senior Partnership Program Manager, Microsoft
February 5th, 2025 2:25pm
Roundtable - Making Ownership and Distribution Complexity Irrelevant for Customers
Mono brands and wholesale distribution, as well as licensing and franchising have long been a loyalty and CX challenge. Hear from senior leaders with experience in the trenches naviating these headwinds.
Speakers:
Founder & CEO, Wise Marketer Group
SVP Marketing, AMC Networks
VP, Guest Loyalty & Insights, Nothing Bundt Cakes
Senior Director, Digital & Marketing, PB5Star
February 5th, 2025 2:55pm
Roundtable - Privacy
Brand trust, loyalty and data privacy are all intertwined. And of course the latter is regulated in many parts of the world. Hear how an iconic American but global brand journeyed from the creation of a Chief Privacy Officer function to an enterprise global policy for the benefit of all stakeholders.
Speakers:
Founder & Principal, Grey Space Matters
Founder & CEO, Red Clover Advisors
Chief Privacy Officer, Levi Strauss & Co.
February 5th, 2025 3:20pm
Networking and Afternoon Refreshments Break
February 5th, 2025 3:50pm
INSIGHT SESSION - Travel Rewards in Retail: Unlocking New Loyalty Potential
Join arrivia’s Stacey Sutherland, VP of B2B Marketing and Daren Calvin, VP Travel Loyalty Operations, as they reveal insights from their latest survey exploring the untapped potential of travel rewards in retail. This discussion will uncover why travel incentives are a powerful yet often overlooked tool for building stronger customer connections and driving incremental spend. Learn how retail brands can leverage travel benefits to enhance their loyalty programs, engage key demographics, and create new revenue streams.
Speakers:
Consultant, Catchit Loyalty
VP B2B Marketing, arrivia
VP Travel Loyalty Operations, arrivia
Presented By:
February 5th, 2025 4:15pm
Interactive - Loyalty in its 5th Decade: Stuck or Unstuck?
We wrap Day 1 with a discussion, “point-counterpoint” style, on the elephant in the loyalty marketplace.
Speakers:
Consultant, Catchit Loyalty
Senior Vice President of Sales & Partnerships, IC Group
Founder & CEO, Stampix
Chief Growth Officer, Bluewater
Speakers:
VP, Head of Partnerships, SIXT
February 5th, 2025 5:05pm
Day 1 Chair Summary
Loyalty Summit CXM Chair Phil Rubin will share observations from today’s sessions and encourage feedback from attendees on key learnings and give a brief preview on what’s to come for Day 2.
Speakers:
Founder & Principal, Grey Space Matters
February 5th, 2025 5:45pm
Cocktail Reception
Open to all conference registrants. Continue the conversations and join us for cocktails and nibbles!
Hosted By:
Day 2
February 6th, 2025 8:00am
REGISTRATION
February 6th, 2025 8:30am
WELCOME REMARKS
Speakers:
Chief Growth Officer, FT Events
Director, Americas, Antavo AI Loyalty Cloud
February 6th, 2025 8:45am
CHAIR WELCOME - Innovating Loyalty: It’s About Time. And Brands.
Loyalty Summit CXM Chair Phil Rubin kicks off Day 2.
Speakers:
Founder & Principal, Grey Space Matters
TRACK 4 - Enabling Technologies
Strategy driving technology vs the other way around. Platforms Vs Components (Composability): Is It Either/Or? AI: Hype, the answer to everything or something in between? Where loyalty needs AI and where it doesn’t. Loyalty Beyond Loyalty Technology: What Works Now and Tomorrow.
Presented By:
February 6th, 2025 8:55am
KEYNOTE - Personalization Maturity: Bringing more value to our consumers lives
TaylorMade Golf is coaching, encouraging, and celebrating its consumer (golfers) throughout their golfing journey on a global scale. Operating in a hypercompetitive industry, its critically important for TaylorMade Golf to focus on building lasting relationships with consumers through personalized retention strategies. Learn how TaylorMade’s loyalty program is enabling the organization to better understand its consumer base and where they are in their journey. Then, using that information to build engagement, excitement,and recognition of their consumers (golfers) accomplishments.
Speakers:
VP, DIgital Commerce, Taylor Made Golf
Director, Digital Commerce, Taylor Made Golf
February 6th, 2025 9:20am
ROUNDTABLE - Channels, Siloes and Platforms: Overcoming Data and Integration Obstacles
Single view of the customer? It’s more viable than ever but that doesn’t mean it’s easy or prevalent, even with new technologies and C-suite prioritization. But it’s at least easier than ever and a reality for many leading brands. This discussion will illustrate some of the issues, solutions and success stories in the marketpalce that brand and loyalty leaders need to know.
Speakers:
VP, DIgital Commerce, Taylor Made Golf
CEO & Founder, Loyalty Methods
Global Head of Travel & Hospitality, Snowflake
Director, Digital Commerce, Taylor Made Golf
February 6th, 2025 9:50am
One on one discussion - SafeSwitch TM: A Seamless Way to Transition Martech
At the heart of loyalty transformation is a seamless, scalable, and customer-centric approach. Emil Sarkissian, CEO of Loyalty Methods, will share how ReactorCX is redefining loyalty technology by combining deep industry expertise, a proven methodology for risk-free platform migration, and a highly adaptable platform designed for continuous innovation
Speakers:
Founder & Principal, Grey Space Matters
CEO & Founder, Loyalty Methods
Presented By:
February 6th, 2025 10:10am
Networking & Morning Refreshments Break
TRACK 5 - Emerging Markets
February 6th, 2025 10:40am
KEYNOTE - Tapping into the Biggest Recurring Payments
Bilt leads the way recognizing that most consumers’ largest spending category is shelter. As new entrants come in, there are now loyalty propositions for homes and mortgages, rent and more.
Speakers:
Bilt, Head of Loyalty
February 6th, 2025 10:55am
KEYNOTE DISCUSSION- Tapping into the Biggest Recurring Payments
Hear additional perspectives from other participants in this emerging market, including the largest property manager in the U.S.
Speakers:
Bilt, Head of Loyalty
Managing Director, Loyalty & Rewards, Greystar
CEO, Stake
Chief Growth Officer, Bluewater
February 6th, 2025 11:30am
ROUNDTABLE- High Ambitions: Loyalty in the Emerging Cannabis Market
Cannabis is now legal recreationally in half of the US, and medically legal in most of the US. While 70% of US adults support the legalization of cannabis, it has its own challenges both in terms of federal legalization as well as capital, competition and distribution. Hear from the leaders of two of the largest companies in the industry what they have to deal with, how they see the future and of course, how they see customers and the CX.
Speakers:
CRO & Managing Partner, The Mallett Group
President, Schwazze
President, Wana Brands
February 6th, 2025 12:00pm
One-on-One with Engage CEO Jonathan Silver - Transforming Loyalty: How Pay-with-Points, Partnerships, and Innovation Are Redefining Engagement
Explore the transformative trends shaping loyalty programs with Jonathan Silver, CEO of Engage People. From the rise of pay-with-points and omnichannel experiences to the strategic partnerships driving innovation, this session unpacks how retailers and financial institutions can adapt to evolving consumer expectations, create seamless redemption opportunities, and build a robust rewards ecosystem to enhance customer engagement globally.
Speakers:
Founder & Principal, Grey Space Matters
CEO, Engage People
February 6th, 2025 12:20pm
Lunch & Networking Break
February 6th, 2025 1:30pm
KEYNOTE - AI for Loyalty: Artificial Empathy
AI is the brightest and shiniest buzzword of the decade but it’s yet to transform CX and loyalty in ways that live up to the hype. Here from the founder of Loyalty Science Lab where the real opportunity for AI is to impact CX and loyalty.
Speakers:
Professor; Founder & Director of Loyalty Science Lab, Old Dominion University
TRACK 6 - Data, Insights & Privacy
Why is Data So Poorly Accessible/Used (Unused) and What Unlocks it? (Customer Data Integration Across the Enterprise) What happened to relationship marketing, personalization and relevance? Privacy, What a Concept: Regulatory Crystal Ball Session. Show Us the Money: Why are so many KPIs Unrelated to Growth and Profitability? Fake News: Fake Accounts, Phishing and other Loyalty Scams.
Presented By:
February 6th, 2025 2:00pm
KEYNOTE - GAINING C-SUITE BUY-IN TO DELIVER ON CONSUMER EXPECTATIONS AND LOYALTY
Market and marketer research is shared to support a call to action on the shifts needed within organizational ideology to create opportunities for loyalty to impact growth and avoid falling short on consumer expectations of the brand(s). New insights that are essential to future proofing brand loyalty and CX strategies at the c-suite level and throughout your organization.
Speakers:
Founder & CEO, Wise Marketer Group
CMO, Wise Marketer Group
February 6th, 2025 2:30pm
KEYNOTE DISCUSSION - Loyalty for the CFO: Not Just Liability, Profitability and Enterprise Value
Loyalty is inherently measurable, and has a place on the income statements and the balance sheet, for some companies. Yet it is increasingly essential for loyalty leaders to understand how to speak the same language as their CFOs. Join leaders in loyalty measurement to better understand not just how to make a business case, but how to show how loyalty pays every quarter.
Speakers:
Founder & Principal, Grey Space Matters
Founder, Theta; Professor of Marketing, University of Maryland
Founder, Kyros
Vice President, Loyalty Strategy, Epsilon
February 6th, 2025 3:10pm
Networking and Afternoon Refreshments Break
Track 7 - Payments and Partnerships
February 6th, 2025 3:40pm
ROUNDTABLE - Are Airline, Hotel and Proprietary Bank Cards Sucking All the Oxygen from Retail CBCCs?
There are lots of changes in the bank and cobrand credit card space creating new dynamics for travel companies and retailers, both of which are competing against proprietary bank cards. Hear the perspective from each category in this discussion.
Speakers:
CRO & Managing Partner, The Mallett Group
VP, Head of Loyalty, Synchrony
VP Loyalty Marketing, MGM Resorts
Sr. Director, Head of NA Co-brand Partnerships and Performance, Visa
February 6th, 2025 4:15pm
ROUNDTABLE - Partnerships: Delivering a Powerful CVP via Brand, Issuer and Network
Networks, issuers and brands are increasingly facing competition from multiple new fronts, making it imperative for partnerships that create true value for all. Easier said than done, as you’ll understand from this session.
Speakers:
CEO & Managing Partner, The Mallett Group
Head of Loyalty, Bilt
Senior Manager, Loyalty Program Engagement, Best Western Hotels & Resorts
Fmr SVP, Mastercard
February 6th, 2025 4:50pm
CLOSING REMARKS - Day 2 Chair Summary
Loyalty Summit CXM Chair Phil Rubin will share observations from today’s sessions and encourage feedback from attendees on key learnings.
Speakers:
Founder & Principal, Grey Space Matters
Event Sponsors
Presenting Sponsor
Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email, and loyalty solutions – Marigold Grow, Marigold Engage, and Marigold Loyalty – that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty, and grow their businesses. Find out more at MeetMarigold.com.
Platinum Sponsors
Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits.
Loyalty Methods is a leading provider of advanced customer loyalty solutions, specializing in helping businesses build and manage powerful, data-driven loyalty programs. Our flagship product, ReactorCX, is a real-time, cloud-native loyalty platform designed to deliver personalized customer experiences at scale. Built on a microservices architecture, ReactorCX offers seamless integration with existing systems, robust data analytics, and advanced AI capabilities. With its flexibility, scalability, and secure infrastructure, ReactorCX empowers businesses to drive customer engagement, increase retention, and achieve measurable growth through tailored loyalty strategies and real-time decision-making.
Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email, and loyalty solutions – Marigold Grow, Marigold Engage, and Marigold Loyalty – that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty, and grow their businesses.
Gold Sponsors
Annex Cloud™ is the worldwide leader in technology that transforms customer loyalty experiences for global enterprises. Powered by the comprehensive, agile and scalable Loyalty Experience Platform, Annex Cloud customers capture and act on zero- and first-party data to seamlessly engage, recognize, reward and add value across the entire customer journey—from awareness to purchase to retention, loyalty and advocacy.
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle. Antavo's Loyalty Planner speeds up implementation, while the flexible Loyalty Engine, featuring the Workflows editor, brings any loyalty concept to life. At the heart of their solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step.
Ascendant Loyalty is a full-service CRM/Loyalty consulting firm supporting clients in North America and across the globe via our network of agency offices - Ascendant Global Network. We leverage our proven process/method, Loyalty Leaders, to perform the full spectrum of services including customer or guest strategic assessment, loyalty or retention program strategy, design and development, extensive financial planning and program management.
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, NBA, Telia Company and Unilever.
Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale and delivers value at the moments that matter most. With ebbo, you can meet your customers where they are – and take them where you want them to go.
Engage People is the only loyalty network that enables program members to pay with points directly at checkout. The global technology provider connects loyalty programs with global payment systems and online retailers and covers 100% of the top purchase categories in North America. Leading banks and retailers around the world rely on Engage People for its first-of-its-kind loyalty network and pay-with-points capabilities.
Epsilon is a global technology, data and services company that the world’s leading brands use to harmonize consumer engagement across their paid, owned and earned channels. The Epsilon PeopleCloud platform includes capabilities such as data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement.
ITA Group partners with brands to foster deeper customer relationships through our end-to-end customer loyalty solution. Our solution delivers all six components of a successful loyalty program: strategy and design, program operations, loyalty software solutions, creative services, award fulfillment, and analytics and optimization. Resulting in increased customer visits, revenue and share for our clients. Additionally, ITA Group helps leading brands around the globe transform how business feels through events, recognition, research and learning.
KYROS is the world’s only actuarial firm that is solely dedicated to loyalty programs. We leverage our unique expertise to help loyalty program manage and optimize redemption cost, liability and customer lifetime value. We’ve worked with many of the world’s largest loyalty programs, including Expedia, Hotels.com, Avios, Radisson, Wyndham, and many others. for you.
Loyalty Juggernaut’s GRAVTY is easy to migrate to, fast to implement and operate, and fun to innovate, evolve and optimize with. Operating in over a dozen industries, GRAVTY is proven with over 350 million members on 4 continents and has won the industry’s top innovation award in both 2021 and 2022. Put the industry’s most comprehensive, AI-powered, ecosystem-ready solution to work for you.
At Phaedon, we partner with our clients to cultivate deep emotional loyalty with the audiences they care about most—igniting brand love and creating fierce brand advocates. Our loyalty technology solution, Tally® and end-to-end strategy and analytics services underpin some of the most award-winning loyalty programs across the globe; we create unforgettable moments and drive results for iconic brands; and we guide organizations in transforming the customer experience, from the inside out.
Stampix is a global photo printing service that empowers loyalty programs with an emotional reward. While it’s commonly known that emotionally connected customers are more valuable, most programs focus on transactional benefits (discounts, vouchers…). Photo rewards are a way to truly recognise customers, drive engagement and build long-term brand equity.
Talon.One is the most flexible headless promotion and loyalty engine for enterprises. Talon.One lets business users build upon simple rules to offer customizable and engaging incentive marketing, without coding. Talon.One works with global clients like Adidas, Live Nation, Carlsberg, Reebok, Eddie Bauer, Asics and The Kraft Heinz Company to build smarter and more scalable promotions.
Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement
Specialty Sponsors
Attached Language Intelligence has been a trusted language intelligence provider to international companies for over 20 years. They cater to a variety of clients with specialized translation needs (marketing, legal, technology, financial, IT) and have a strong reputation in the travel & tourism, aviation and customer loyalty program fields. In order to personalize their content for customers, brands require localization of their communication across most if not all channels. In 35+ languages, Attached’s language professionals help their clients translate web content, copywrite personalized e-mail campaigns and subtitle videos for social media.
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 59,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year.
Confirmed Speakers
Chief Marketing Officer
The Wise Marketer
VP Omnichannel Marketing & Loyalty
Simon Property Group
Head of Loyalty
American Honda Motor
VP/Head of Loyalty
Syncrony
Vice President Loyalty Marketing
MGM Resorts International
CEO
Wise Marketer Group
Vice President, Loyalty Strategy
Epsilon
Director of CRM & Loyalty
AKA Hotels + Hotel Residences
SVP, Marketing & Strategy
AMC Networks
Chief Data Officer
Margaritaville
President
Schwazze
Senior Director, Loyalty, Marketing & Experience
Target
Partner and Professor
Theta and UMD
VP Travel Loyalty Operations
Arrivia
CCO
Loyalty Juggernaut
SVP, Head of Loyalty & Partnerships
Bilt Rewards
Former Amazon, Nordstrom, Fanatics
Sr. Director, Head of NA Co-brand Partnerships and Performance
Visa
CEO
Loyalty Methods
Founder
Vatom
Vice President and Executive Advisor
Medallia
former SVP
Mastercard
VP, Digital Commerce
TaylorMade Golf
VP Membership
National Basketball Association (NBA)
VP, Partnerships & Loyalty - North America
SIXT
VP, Guest Loyalty & Insights
Nothing Bundt Cakes
Senior Partnership Program Manager
Microsoft
Senior Vice President of Sales & Partnerships
IC Group
Founder & CEO
Red Clover Advisors
Managing Director
Concentrix Catalyst
President
Wana Brands
CEO
Engage People
Chief Privacy Officer
Levi Strauss & Co.
Director, Americas
Antavo AI Loyalty Cloud
CRO & Managing Partner
The Mallett Group
Founder & Managing Partner
KYROS
CEO & Managing Partner
The Mallett Group
Sr. Director of Digital and Marketing
PB5Star
CMO & COO
Augeo Workplace Engagement
Ex-Disney
Founder Denmark Street Marketing
VP, Strategy & Product
Aptos Retail
Chief Marketing Officer
Navy Federal Credit Union
Founder
Grey Space Matters
Partner General Manager
Microsoft Rewards
CEO & Co-Founder
Stake
Founder & CEO
Stampix
VP B2B Marketing & Strategic Development
Arrivia
Director, Membership Strategy and Growth
REI
Director, Digital Commerce
TaylorMade Golf
Senior Manager, Loyalty Program Engagement
Best Western Hotels
Global Head of Travel and Hospitality
Snowflake
Professor; Founder & Director of Loyalty Science Lab
Old Dominion University
Venue
The Beverly Hilton
9876 Wilshire Blvd, Beverly Hills, CA 90210
Enjoy a special room block rate of $349++ for single/double occupancy. You can click here to secure your room.
HAVE QUESTIONS? WE HAVE ANSWERS.
This year’s theme: Loyalty Innovation: It’s about time. And Brands.
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet
Don’t take our word for it. Let our friends tell you why:
“LS CXM LA was a great place to connect with industry colleagues, learn from experts, and hear useful case studies of how innovative loyalty managers are creating value for their customers and businesses. I’ll be there in 2025 for sure.”
–Douglas Glazer, VP of Loyalty Fanatics
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
“Attending the Loyalty Summit CXM in Los Angeles was a really valuable experience. As a professional in the loyalty and customer engagement space, I’ve attended several industry events, and what I appreciated most was the opportunity to connect with like-minded loyalty professionals and thought leaders who were eager to share their experiences and best practices. The networking opportunities were top-notch, fostering meaningful discussions that have influenced my approach to loyalty strategies.
The conference covered a wide range of topics, I really enjoyed the content presented about customer behavior, and I left the event feeling inspired and with a fresh perspective on how to take our loyalty program to the next level. If you’re in the loyalty or customer engagement space, I strongly recommend attending the Loyalty Summit CXM in Los Angeles. It’s an investment in your knowledge, network, and business success.”
–Anil Mansukhani, Vice President Loyalty Marketing, MGM Resorts
“The CXM Loyalty Summit was impressive. They assembled a talented group of leaders who shared valuable insights from their programs, discussed innovative growth opportunities, and encouraged genuine connections. For loyalty professionals looking to elevate their game and build meaningful industry relationships, this conference is a must-attend.”
-Aaron Glick, Managing Director, Loyalty & Rewards, Greystar
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a small sample of the many travel loyalty companies that have attended some of our recent events:
This year’s CXM Summit in the Americas will be held at the sophisticated, stylish and luxuriously modern Beverly Hilton.
Stay tuned for room block details and link.
The Loyalty Summit CXM is sponsored by leading retail industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit CXM.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
Loyalty Summit CXM Americas 2025 Registration
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