


This year’s theme:
Loyalty at 50 – In a Fickle World, Leadership Is the Constant
Loyalty isn’t dead – it’s been re-priced, re-tested and made conditional. Consumers are skeptical, rewards are diluted, and brand allegiance lasts only as long as the experience and leadership behind it. Loyalty Summit CXM 2026 cuts through the noise to reveal what actually builds durable loyalty today: strategic leadership, bold experimentation, and partnerships that work. Join leaders who are proving loyalty can be earned again – and kept.





































Preliminary program, with updates to come!

Founder - Loyalty Summit

Global Chair, Loyalty Summit
Loyalty Summit CXM Chicago Chair Phil Rubin kicks off Day 1.

Loyalty Summit Americas CXM Chair

Loyalty Summit Americas CXM Chair

Chief Growth Officer, Loyalty Juggernaut
Who leads loyalty inside the organization and why it changes everything. Explore governance, metrics, and the leadership behaviors that turn programs into strategic advantage.
Loyalty continues to face headwinds for a lot of brands, especially from a customer perspective. Hear the “divergence” data, what it leads to in terms of conculsions and what’s required to close the gap betwween how executives see loyalty and the reality of customers’ perspective.

Loyalty Summit Americas CXM Chair
A high-level session on moving loyalty from “points management” to a core business strategy that dictates capital allocation, long-term commitment and valuation.

Founder and Managing Partner, KYROS

VP, Omnichannel Marketing and Loyalty, Simon Properties
An illustration of challenging the status quo with something right but different.

Founder & Managing Director, WITH/in

Senior Director - CX, Loyalty & Corporate Communications, JSX

VP Loyalty & Partnerships, T-Mobile
Loyalty as an enterprise growth engine and problem solver as part of the business, not just a marketing program.

Global Chair, Loyalty Summit

CEO, Loyalty Juggernaut
Fresh loyalty models that break the mold. Case studies and experiments from brands reinventing value beyond points and discounts.
A presentation and discussion on why a loyalty strategy is not always a program.

Chief Commercial Officer, Sky Zone

Senior VP of Sales and Partnerships, IC Group
How to evolve paid membership / loyalty programs into indispensable lifestyle ecosystems that justify their monthly cost.

SVP and Global Head of Member Services, Travelzoo

Former Amazon, Nordstrom, Fanatics

Chief Strategy Officer, CAA National

Chief Client Officer, Brandmovers
Why a loyalty mindset needs to be built into the end-to-end customer experience to move from late journey, rational, and tactical to full journey, emotional, and strategic.

Founder and CEO, Kairos Growth Advisors

Co-Founder at WideOpen and co-author, The CX Imperative

Advisor, Loyalty Methods (former Chief Commercial Officer & Chief Marketing Officer, Southwest Airlines)
In a brand new report, KYROS reveals the essential KPIs used to show the economic impact of loyalty programs to support moving loyalty from cost center to profit driver.

Founder and Managing Partner, KYROS

Loyalty Summit Americas CXM Chair
Machines alone cannot drive brand love, which might sound obvious to some of us but clearly some brand leaders think otherwise. Hear from academic and brand leaders why there’s no silver bullet. At least yet.

Co-founder, NextUp, Advisor / Consultant, Martellus Group

Founder & Research Director, Loyalty Science Lab

Head of Retail Experience, The Gap
Loyalty Summit CXM Chair Phil Rubin will share observations from today’s sessions and encourage feedback from attendees on key learnings and give a brief preview on what’s to come for Day 2.

Loyalty Summit Americas CXM Chair
Open to everyone, no separate registration required! Extend the conversations over drinks.
Complimentary, requires separate registration, and is open to all retailers!
After the conclusion of day 1 of Loyalty Summit CXM Americas, join your retail peers for a special evening hosted by Loyalty Methods. This complimentary optional dinner is for Retailers only registering with their official business email.
Limited spots available, sorry, no +1’s!

Founder - Loyalty Summit CXM

Global Chair, Loyalty Summit
Loyalty Summit CXM Chair Phil Rubin kicks off Day 2.

Loyalty Summit Americas CXM Chair
There’s a new intermediary in town, AI. Which means that the usual challenges now have an added dimension. What does this mean and how are brands, platforms and coalitions managing in this new environment?
The partnership battleground: when to collaborate, when to compete, and how to manage intermediaries without losing control of the customer relationship.

Chief Growth Officer, Loyalty Juggernaut

Managing Director Strategic Partnerships, AAA National

SVP, Product Strategy & Operations (Tour & Cruise) Arrivia

Chief Development Officer, Skeps
Hear from Bilt’s Dave Canty and Stake’s Rowland Hobbs how they are each approaching the housing market, followed by a moderated discussion as they share what they’ve learned, what’s surprised them and where they think things are going.

SVP Loyalty, BILT

CEO, Stake

CEO, Wise Marketer Group

SVP, Product Strategy & Operations (Tour & Cruise) Arrivia

Loyalty Summit Americas CXM Chair
A critical look at recently announced changes to Starbucks Rewards as part of Starbucks turnaround strategy under its new leadership.

Loyalty Summit Americas CXM Chair

Global Chair, Loyalty Summit

Chief Commercial Officer, Sky Zone
Consider we are perhaps 2% of the way into the AI-influenced future and 98% of the world doesn’t know what to think. Leaders from the loyalty and martech world, along with business and product owners offer candid takes and informed debate on what this means for us all.
AI, including Agentic commerce, is here and the implications for brands and customer relationships are profound and continuing to evolve. As we deal with the beginning of AI’s impact, where does it end for brands, customers and channels? Will the outcomes be better or worse for each party?

VP Strategic Development, Kobie

CEO & Founder, Loyalty Methods

Founder & Principal, Chadwick Boyd Consulting

President, Cordial
Learn how top brands design intentional journeys that turn new members into their Most Valuable Customers (MVCs), focusing on what matters most: meaningful engagement, emotional connection, and measurable value beyond just discounts and points.

Sr. Manager, Global Loyalty Analytics, Foot Locker

EVP, Strategy, CRM & Loyalty, Digitas

Director of Lifecycle Marketing, Pura

VP, Customer Engagement & Digital Marketing, Panera Bread
Fresh, original studies and data reveals that cut through the noise: consumer sentiment shifts, loyalty currency effectiveness, churn drivers, and ROI benchmarks across retail, travel, and adjacent verticals.
A new framework differentiating between macro- and micro-loyalty based on consumers’ mindset about their relationship with a brand.

Founder & Research Director, Loyalty Science Lab

Assistant Professor, Ithaca College, Affiliated Researcher, Loyalty Science Lab
Aaron pulls back the curtain on both the uncomfortable truths from Wiser Research’s latest study of 2,000+ U.S. consumers active at Convenience & Fuel and Home Improvement retailers, as well as innovators breaking through, and the framework separating programs people tolerate from programs people love.

Chief Marketing Officer, WIse Marketer Group
Loyalty Summit CXM Chair Phil Rubin will share observations from today’s sessions and encourage feedback from attendees on key learnings.

Loyalty Summit Americas CXM Chair
Loyalty Juggernaut (LJI), headquartered in Palo Alto, CA, engineers next-gen customer engagement, empowering global brands through its enterprise-grade loyalty technology solutions. Its flagship GRAVTY® platform, a future-proof, AI-powered loyalty orchestration engine built with patented technology, conquers complexity across diverse ecosystems from airlines to finance. A three-time Golden Loyalty Award winner for Best Technology Innovation, GRAVTY® reshapes the loyalty landscape with advanced AI, serverless architecture, and cloud-native capabilities.
Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits.
Ascendant Loyalty is a full-service CRM/Loyalty consulting firm supporting clients in North America and across the globe via our network of agency offices – Ascendant Global Network. We leverage our proven process/method, Loyalty Leaders, to perform the full spectrum of services including customer or guest strategic assessment, loyalty or retention program strategy, design and development, extensive financial planning and program management.
Brandmovers is a global loyalty and promotions provider with 25+ years of experience helping brands increase customer lifetime value and accelerate growth. We combine enterprise technology, modular platforms, strategic consulting and integrated rewards to deliver scalable, efficient programs that drive measurable results and enterprise-level performance.
Grey Space Matters, led by Phil Rubin (Charter CLMP), provides strategic advisory services to leading customer-centric global brands and loyalty industry providers. Designed to drive growth, GSM services include strategy, insights (research and analytics), GTM, organizational transformation/design, and executive search. GSM brings clarity to what’s not black and white.
Kobie delivers market-leading, end-to-end loyalty solutions for the world’s most successful brands. With strategy-led technology, Kobie is consistently named an industry leader by Forrester with a mission of growing value through loyalty.
We turn complex customer data into actionable insights, leveraging human-guided AI and strategic services to enable loyalty outcomes across industries. Kobie Alchemy® Loyalty Cloud delivers and measures loyalty experiences that set brands apart.
KYROS is the world’s only actuarial firm that is solely dedicated to loyalty programs. We leverage our unique expertise to help loyalty program manage and optimize redemption cost, liability and customer lifetime value. We’ve worked with many of the world’s largest loyalty programs, including Expedia, Hotels.com, Avios, Radisson, Wyndham, and many others. for you.
Loyalty Methods is a leading provider of advanced customer loyalty solutions, specializing in helping businesses build and manage powerful, data-driven loyalty programs. Our flagship product, ReactorCX, is a real-time, cloud-native loyalty platform designed to deliver personalized customer experiences at scale. Built on a microservices architecture, ReactorCX offers seamless integration with existing systems, robust data analytics, and advanced AI capabilities. With its flexibility, scalability, and secure infrastructure, ReactorCX empowers businesses to drive customer engagement, increase retention, and achieve measurable growth through tailored loyalty strategies and real-time decision-making.
At Phaedon, we believe loyalty is an outcome. Our SaaS loyalty platform, Tally®, enables brands to turn engagement into retention, with brands averaging 4x membership growth. Managing 550 million loyalty members and 6 billion transactions a year from first-time programs to global enterprises, Phaedon provides growth for every stage.
Skeps is the first Credit Orchestration platform to deliver personalized financing within the customer journey.
Attached Language Intelligence has been a trusted language intelligence provider to international companies for over 20 years. They cater to a variety of clients with specialized translation needs (marketing, legal, technology, financial, IT) and have a strong reputation in the travel & tourism, aviation and customer loyalty program fields. In order to personalize their content for customers, brands require localization of their communication across most if not all channels. In 35+ languages, Attached’s language professionals help their clients translate web content, copywrite personalized e-mail campaigns and subtitle videos for social media.
SIXT is redefining loyalty in the car rental industry by focusing on premium, technology-driven customer experiences rather than traditional, point-heavy programs. SIXT demonstrates that for modern travelers, loyalty is earned through operational excellence, making them a standout challenger brand.
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 59,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year.
The Loyalty Summit CXM Americas 2026 conference will be held at the Hyatt Centric Chicago Magnificent Mile, located at 633 North St. Clair Street, Chicago, IL 60611.
Attendees can enjoy a special room rate of $179++ for single/double occupancy. Click here to book.
This year’s theme: Loyalty Innovation: It’s about time. And Brands.
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet
Don’t take our word for it. Let our friends tell you why:
“LS CXM LA was a great place to connect with industry colleagues, learn from experts, and hear useful case studies of how innovative loyalty managers are creating value for their customers and businesses. I’ll be there in 2025 for sure.”
–Douglas Glazer, VP of Loyalty Fanatics
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
“Attending the Loyalty Summit CXM in Los Angeles was a really valuable experience. As a professional in the loyalty and customer engagement space, I’ve attended several industry events, and what I appreciated most was the opportunity to connect with like-minded loyalty professionals and thought leaders who were eager to share their experiences and best practices. The networking opportunities were top-notch, fostering meaningful discussions that have influenced my approach to loyalty strategies.
The conference covered a wide range of topics, I really enjoyed the content presented about customer behavior, and I left the event feeling inspired and with a fresh perspective on how to take our loyalty program to the next level. If you’re in the loyalty or customer engagement space, I strongly recommend attending the Loyalty Summit CXM in Los Angeles. It’s an investment in your knowledge, network, and business success.”
–Anil Mansukhani, Vice President Loyalty Marketing, MGM Resorts
“The CXM Loyalty Summit was impressive. They assembled a talented group of leaders who shared valuable insights from their programs, discussed innovative growth opportunities, and encouraged genuine connections. For loyalty professionals looking to elevate their game and build meaningful industry relationships, this conference is a must-attend.”
-Aaron Glick, Managing Director, Loyalty & Rewards, Greystar
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a small sample of the many travel loyalty companies that have attended some of our recent events:
The Loyalty Summit CXM Americas 2026 conference will be held at the Hyatt Centric Chicago Magnificent Mile, located at 633 North St. Clair Street, Chicago, IL 60611.
The Loyalty Summit CXM is sponsored by leading retail industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit CXM.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
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