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This year’s theme: THE AI REVOLUTION: Harnessing AI to Drive the Future of Customer Loyalty
Explore the transformative power of Artificial Intelligence in redefining loyalty strategies. Delve into how AI-driven insights and innovations revolutionize customer engagement, personalize experiences, and drive sustained brand loyalty. Join industry leaders and experts at the Loyalty Summit Americas in Chicago 2024 to learn how to leverage AI to understand and predict customer behavior, optimize loyalty initiatives, and build more meaningful connections with customers.






































Preliminary program, full agenda with 40+ speakers coming very soon

Founder, Loyalty Summit
Loyalty Summit Global Chair David Feldman kicks off Day 1 of the 2024 Loyalty Summit Americas.

Global Chair, Loyalty Summit
EXPLORE how technological advancements propel us beyond traditional loyalty frameworks, forging new customer engagement and retention pathways. This track delves into the cutting-edge tools and strategies transforming the loyalty landscape, from AI-driven personalization and predictive analytics to securing loyalty transactions and seamless omnichannel experiences. Discover how technology improves customer loyalty and drives innovation, efficiency, and sustainability in loyalty programs. Join industry experts and pioneers as they share insights, case studies, and practical approaches to harness technology’s power to build stronger, more dynamic customer relationships.

Global Chair, Loyalty Summit

COO & President MileagePlus, United Airlines
This roundtable panel discussion will provide a deeper exploration of the role of technology in loyalty programs. Industry experts and thought leaders will engage in an interactive dialogue, discussing the practical applications of AI, predictive analytics, and new technology in improving customer loyalty. Attendees will have the opportunity to gain actionable insights on how to leverage technology to create seamless, personalized, and secure loyalty experiences.

Founder & CEO, Stampix

Former President - American Airlines AAdvantage, Sr Advisor - PointsYeah

Chief Commercial Officer, Lifemiles

Co-Founder and COO, PointsYeah

GM, Head of Card & Rewards, Mesa
There is no doubt that technology is important to deliver breathtaking programs. But is technology just a pure enabler or does it have potential to drive differentiation? This session will discuss the in and outs of how technology plays a significant role in creating a differentiated loyalty program.

Global Chair, Loyalty Summit

Vice President, Global Loyalty Strategy IBS Software Services

Product Management Specialist & Product Owner, Member Benefits, Loyalty, Air New Zealand
This session will center around an argument that loyalty is stuck, having failed to significantly innovate ever since its inception nearly 50 years ago, in contrast with technology’s advance during the same time. Is loyalty strategy holding back technology or vice-versa? Where does this panel of experts from multiple perspectives think we will go from here?

Founder & Principal, Grey Space Matters

Vice President Consulting, Loyalty Solutions, Comarch

CEO, Loyalty Juggernaut

EVP, PassEntry

Global Chair, Loyalty Summit
Optional event open to all conference registrants. Please claim your ticket on the registration page, sorry, no walk-ups.

Chief Growth Officer
Loyalty Summit Global Chair David Feldman kicks off Day 2 of the 2024 Loyalty Summit

Global Chair, Loyalty Summit
LEARN how AI and innovative strategies can help travel companies incorporate sustainability into their loyalty programs, encouraging eco-friendly travel choices and fostering a culture of environmental responsibility among loyal customers. This track will explore the intersection of technology and sustainability, showcasing how AI can analyze and promote eco-conscious behaviors, optimize resource usage, and reduce carbon footprints. Discover successful case studies from industry leaders who have seamlessly integrated green practices into their loyalty initiatives, and gain insights into designing programs that reward sustainable travel choices. Engage with experts to understand the benefits of aligning your brand with environmental values and learn practical steps to create impactful, sustainable loyalty programs that resonate with the modern, environmentally-aware traveler.
Industry experts discuss how programs can use program initiatives to nudge members towards sustainable behaviors and how these incentives can be built into the core program offering and value proposition.

Founder & CEO, Loyalty ConnectOS

Loyalty Director, Americas, IBS Software Services

VP, Head of US Business Development, Valuedynamx, a Collinson company

Co-Founder & President, point.me
DELVE into the evolution of loyalty strategies, moving beyond conventional programs to cultivate deeper, more meaningful connections with customers. This track explores the shift from transactional loyalty to relational loyalty, examining how emerging technologies, data analytics, and innovative program strategies can help brands create personalized and emotionally resonant engagement with members. Learn from industry experts about the latest trends, tools, and best practices that are redefining customer engagement and loyalty in today’s fast-paced, digital world. Gain insights into how to design and implement loyalty programs that not only reward transactions but also build long-term customer relationships.
Bank-issued travel cards have been growing and expanding to the point of having a significant crossover with traditional airline-issued cobrand cards. This session will explore how the card landscape has changed, and what that means for loyalty program leaders.

Founder & Principal, Grey Space Matters

Managing Director, Global Co-Brand Cards, United Airline
Join us for an insightful discussion as we explore the findings from arrivia’s recent consumer survey on the role of AI in travel. In this fireside chat, we’ll dive into how today’s travelers perceive AI, their excitement for its potential, and the concerns they still have—particularly around privacy and transparency. Attendees will learn how consumer attitudes toward AI vary by generation and income, and how travel brands can effectively address these concerns. Discover how loyalty programs can tap into AI to deliver personalized, cost-saving travel experiences while building trust with their customers.

Global Chair, Loyalty Summit

VP B2B Marketing & Strategic Development, Arrivia
In this session, we will explore the remarkable financial influence of elite status in travel loyalty programs. Mark Ross-Smith will present two real-world airline case studies showcasing the exceptional results that elite status delivers.

CEO – Loyalty Status Co

SVP Customer Loyalty, Head of Flying Blue, Air France - KLM
Research has shown that over three-quarters of loyalty programs fail in their first 2 years.Harvard Business Review demonstrates that loyalty programs can accelerate customer profitability only if they are part of a larger loyalty strategy. This session will explore how to avoid critical program design flaws and drive incremental revenue.

Global Chair, Loyalty Summit

Head of Loyalty Center of Excellence, Marigold

SVP, Head of Loyalty & Partnerships Bilt Rewards

Vice President, Loyalty, Alliances, and Sales Alaska Air Group
Explore how strategic loyalty partnerships can improve customer engagement. Industry experts will discuss leveraging partner networks, integrating data for personalized interactions, and creating joint initiatives that add value. Gain practical strategies for forming effective partnerships that drive deeper customer connections and long-term loyalty.

Senior Manager, Loyalty Program Engagement Best Western Hotels

Director of CRM & Loyalty AKA Hotels + Hotel Residences

VP of Marketing TravelCenters of America

SVP, Head of Loyalty & Partnerships Bilt Rewards
As market conditions drive airlines to look for new opportunities to drive profitability, smart airlines are looking for ways to increase member engagement and drive growth. Mike and Staci will explore how Southwest Airlines is working in partnership with Rocket Travel by Agoda to bring new redemption opportunities to Rapid Reward members that increase overall customer engagement, foster long-term value, and optimize for future success.

Global Chair, Loyalty Summit

Vice President of Global Partnerships Rocket Travel by Agoda

Director, Vacation Products and Strategic Partnerships Southwest Airlines
ASCEND to new heights in customer loyalty by unlocking the art of deep, meaningful customer relationships. This track focuses on the psychological and emotional aspects of loyalty, exploring how brands can connect with customers on a deeper level to foster genuine loyalty. Discover strategies for leveraging customer insights and emotional intelligence to create loyalty programs that connect with and focus on customers. Ditch the buzzwords of storytelling, brand authenticity, and personalized experiences – and build genuine strong emotional ties with customers, changing behavior and driving long-term loyalty and advocacy.
Casinos have long been masters of customer loyalty, employing sophisticated strategies to keep their guests engaged and coming back for more. In this session, we will explore the unique approaches used in casino hospitality that can be adapted to enhance loyalty programs across various industries. From personalized service and high-value rewards to creating memorable experiences, discover how these tactics can be leveraged to build stronger, more loyal customer relationships. Gain insights into the psychology behind casino loyalty and learn practical tips for implementing these strategies in your own programs.

Chief Growth Officer, BWM
Building on the insights from the first session, this roundtable discussion will delve deeper into the innovative strategies and best practices from the casino hospitality industry that can be applied to loyalty programs across various sectors. Join industry experts and thought leaders as they explore how personalized service, high-value rewards, and exceptional customer experiences can transform traditional loyalty programs.

Loyalty & CRM Strategy, Three October

Chief Growth Officer, BWM

Vice President Loyalty Marketing , MGM Resorts International

Commercial Director, Attached Language Intelligence
Strong loyalty relationships can take years to cultivate and mature. But in the blink of an eye, these relationships can come toppling down with a single negative customer experience. Loyalty can play a pivotal role in helping a member decided whether they give the brand a second chance or whether they decided to take their business elsewhere. Join us as we explore the important relationship between customer experience and loyalty and how we can better utilize the two to strengthen customer relationships.

Founder & Principal, Grey Space Matters

Vice President Loyalty, Epsilon

Vice President and Executive Advisor, Medallia
In this roundtable discussion, we will return to the fundamentals of loyalty by focusing on what truly drives member motivation and behavior. Explore how delivering tangible value and meaningful benefits drives program engagement and fosters long-term loyalty. Understand customer needs, design value-driven rewards, and create benefits that resonate with members. Learn practical strategies for ensuring programs deliver real value to customers, driving sustained engagement and loyalty.

Business Development Marigold

Co-Founder & CEO, PointsYeah

Host, “Airlines Confidential” podcast and former “Middle Seat” columnist, The Wall Street Journal
DIVE into the depths of customer interaction, where every touchpoint is an opportunity for unforgettable engagement. This track emphasizes creating memorable experiences that resonate with frequent travelers and hotel guests, ensuring lasting loyalty. Explore how emotional engagement can transform routine interactions into meaningful moments that foster deep connections with customers. Learn from industry leaders about innovative approaches to customer service, personalization, and experience design that go beyond traditional loyalty tactics. Understand the importance of creating a seamless and emotionally satisfying journey for your customers, from booking to post-travel, to build loyalty that stands the test of time.
The discussion will explore the growth of Viva Aerobus’ Doters loyalty program, focusing on how it engages younger, less frequent travelers through a lifestyle-oriented approach. We will also discuss future plans for the program’s evolution into a more comprehensive rewards ecosystem targeting Mexican expats and smart travelers.

Founder & CEO Loyalty ConnectOS

Chief Loyalty Officer, VivaAerobus
This roundtable discussion will emphasize the critical importance of getting every interaction with a customer right. Industry leaders will explore strategies for reducing friction in customer interactions, recognizing and rewarding return guests, and ensuring that every customer feels valued and appreciated. Topics will include seamless service delivery, personalized recognition, and creating a welcoming environment for frequent travelers and hotel guests. Attendees will learn best practices for driving customer satisfaction and loyalty by focusing on the details that make each interaction memorable and meaningful.

Founder & CEO Loyalty ConnectOS

Head of North America Cobrand for Travel & Entertainment and Platforms verticals Visa

Vice President, Loyalty & Customer Engagement, Omni Hotels & Resorts

Founder & Managing Partner, KYROS
Join us for an insightful chat as Conference Chair David Feldman sits down with renowned industry thought leader Dave Andreadakis to summarize the key takeaways from Loyalty Summit Americas 2024. This session will provide a comprehensive overview of the discussions, innovations, and strategies shared throughout the conference. This interactive session will also include a Q&A segment, allowing attendees to clarify any lingering questions. Don’t miss this opportunity to consolidate your learning and leave the conference with a clear vision to build stronger, more dynamic customer relationships, and provide actionable insights for attendees to take back to their organizations.

Global Chair, Loyalty Summit

Chief Growth Officer, BWM
Loyalty Summit Global Chair David Feldman wraps up Day 2 of the discussions

Global Chair, Loyalty Summit
Join us in celebrating the World’s leading travel loyalty programs. Separate VIP registration is required.
Cocktail Reception starts at 630PM followed by Awards Dinner
Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email, and loyalty solutions – Marigold Grow, Marigold Engage, and Marigold Loyalty – that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty, and grow their businesses. Find out more at MeetMarigold.com.
Arrivia is a travel technology company that provides travel loyalty, booking and marketing solutions to consumer-facing companies that want to deliver exceptional value to their customers, uncover new revenue streams and drive growth through exciting travel rewards and member benefits.
Ascenda powers financial services brands with premium rewards propositions and loyalty to accelerate customer acquisition, increase usage, and drive retention. Its best-in-class customer engagement platform is simple to deploy and powered by a unique global network of premium rewards partners that unlocks exceptional end-user value.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate, and measure campaigns with confidence.
IBS Software is a leading provider of mission-critical SaaS solutions to the aviation, hospitality, tour and cruise, and logistics industries. World-class travel brands rely on iLoyal to transform their loyalty schemes into fresh and innovative lifestyle programs. Underpinned by a highly configurable cloud-based platform, iLoyal gives loyalty executives the agility to quickly launch and tailor offers to highly targeted and differentiated audiences. iLoyal´s flexibility by design drives value for members through seamless partner integration and insights-driven program management, unlocking new engagement and revenue opportunities.
Loyalty Status Co are the global leaders in status commercialization. Best known for their award-winning StatusMatch solution, Loyalty Status Co helps travel, retail and financial brands around the world better leverage their loyalty status programs to acquire high value customers, retain and grow their existing members and drive high margin revenue.
As the global leader in powering loyalty commerce, Points, a Plusgrade company has been changing the way loyalty program members get and use their points and miles for more than two decades. In 2022, Points was acquired by Plusgrade, the leading provider of ancillary revenue solutions for the global travel industry, bringing two of the largest sources of ancillary revenue under one roof to create even greater impact for travel businesses worldwide.
Rocket Travel by Agoda, part of Booking Holdings (NASDAQ: BKNG), partners with global brands to bring their customers rewarding and engaging travel experiences. Our white-labeled and co-branded solutions offer unique technology, distinctive customer service, and proprietary access to global accommodation, flight, rental car, and activities supply that focuses on maximizing rewards, delivering value, and building customer loyalty for partners’ brands.
Ascendant Loyalty is a full-service CRM/Loyalty consulting firm supporting clients in North America and across the globe via our network of agency offices - Ascendant Global Network. We leverage our proven process/method, Loyalty Leaders, to perform the full spectrum of services including customer or guest strategic assessment, loyalty or retention program strategy, design and development, extensive financial planning and program management. Clients rely on us to assess and improve their operating model including, but not limited to, program audit, data management, credit card value proposition, modeling and machine learning, as well as evaluation and implementation of technology tools/solutions.
Comarch is a global designer, provider, and integrator of technologically advanced yet easy-to-use loyalty management & digital marketing tools that companies can use to increase customer lifetime value, drive brand awareness and boost profits. It also delivers professional loyalty consulting services to help businesses build and run highly immersive B2B, B2C, and B2E loyalty programs and marketing campaigns that align with their clients’ needs and expectations.
Engage People is the only loyalty network that enables program members to pay with points directly at checkout. The global technology provider connects loyalty programs with global payment systems and online retailers and covers 100% of the top purchase categories in North America. Leading banks and retailers around the world rely on Engage People for its first-of-its-kind loyalty network and pay-with-points capabilities.
KYROS is the world’s only actuarial firm that is solely dedicated to loyalty programs. We leverage our unique expertise to help loyalty program manage and optimize redemption cost, liability and customer lifetime value. We’ve worked with many of the world’s largest loyalty programs, including Expedia, Hotels.com, Avios, Radisson, Wyndham, and many others. for you.
Loyalty and Reward Co create award-winning loyalty program designs for global brands. Based in New York, London, Sydney and Melbourne, their team of loyalty experts have delivered real success stories for over 120 companies across every major industry. They also wrote, 'Loyalty Programs: The Complete Guide', the industry bible.
Loyalty Juggernaut’s GRAVTY is easy to migrate to, fast to implement and operate, and fun to innovate, evolve and optimize with. Operating in over a dozen industries, GRAVTY is proven with over 350 million members on 4 continents and has won the industry’s top innovation award in both 2021 and 2022. Put the industry’s most comprehensive, AI-powered, ecosystem-ready solution to work for you.
Built by an expert team with decades of experience in loyalty and reward travel, point.me is the first-of-its-kind travel platform. By supporting financial institutions and loyalty programs in driving acquisition and engagement – and connecting consumers with the best flight rewards – point.me provides trust and transparency while dramatically expanding traveler purchasing power.
Stampix is a global photo printing service that empowers loyalty programs with an emotional reward. While it’s commonly known that emotionally connected customers are more valuable, most programs focus on transactional benefits (discounts, vouchers…). Photo rewards are a way to truly recognise customers, drive engagement and build long-term brand equity.
Valuedynamx is a leading global provider of curated, data-driven omni-channel purchase rewards. Valuedynamx draws together expertise in payments, card-linking, affiliate marketing, earning and redemption to deliver more relevant and engaging solutions for our clients. We are part of Collinson, renowned for delivering the world’s most valued travel ecosystem.
Attached Language Intelligence has been a trusted language intelligence provider to international companies for over 20 years. They cater to a variety of clients with specialized translation needs (marketing, legal, technology, financial, IT) and have a strong reputation in the travel & tourism, aviation and customer loyalty program fields. In order to personalize their content for customers, brands require localization of their communication across most if not all channels. In 35+ languages, Attached’s language professionals help their clients translate web content, copywrite personalized e-mail campaigns and subtitle videos for social media.
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. Celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable, low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its nearly 59,000 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among as many as 130 million Customers carried a year.
Hotel Chicago Downtown, Autograph Collection
333 N Dearborn St, Chicago, IL 60654
This year’s theme: Human, meet AI
Loyalty Summit is known globally for being a modern and creative Executive Summit in luxurious surroundings, which attracts the most senior attendees and speakers. We encourage high-level, interactive discussions and innovative networking throughout our events, both on-stage and during the social and networking breaks. Our events are interactive, engaging, and (mostly) PowerPoint free. We invest a lot in our content, and it’s created by the brightest minds in the loyalty industry.
Our Loyalty Summit events are typically broken down in to conference tracks covering current topics and innovative themes related to customer loyalty. These tracks are further broken down into recurring sessions. Some session formats include:
Hybrid Keynotes: Our hybrid keynote sessions are short presentations of 10-20 minutes introducing the conference track and delivered by a guest speaker. Our moderator then leads an interactive panel discussion about the keynote topic; this discussion lasts 30-40 minutes.
Roundtable Discussions: Our Roundtables focus on key issues surrounding our individual conference tracks. These Roundtables are typically made up of two to four panelists and typically last 45 minutes. A moderator (usually the Chairperson) leads the discussion.
Fireside Chats: Our Fireside chats enable our sponsors to present their products and ideas in short 20-minute conversations between the sponsor and the Loyalty Summit chairperson.
Deep Dive Workshops: Dedicated slot for our sponsors to demonstrate their thought leadership. Workshops are not sales pitches—they are designed to provide information and education to our Summit attendees.
Loyalty Summit events are truly where Loyalty Leaders Meet
Don’t take our word for it. Let our friends tell you why:
“Thoroughly enjoyed attending Loyalty Summit last week in London! It was great seeing old friends and meeting new people in the loyalty space. Thanks to Tommy Danielsen and the rest of the Loyalty Summit team for another amazing conference! Always a highlight in my calendar each year!”
– Oliver Ross, Visa
“The global background of all the attendees as well as the combined years and years of expertise is a unique asset that this conference offers, which is hard to match. And certainly, for an airline and loyalty program with the size and scale of ours is really an integral and a central asset that we can learn from.”
– Ben Lipsey, SVP Customer Loyalty, Air France KLM
“I came to Loyalty Summit to make new connections, meet new people in the industry, see what I can learn, and see what’s happening in terms of trends in the Loyalty travel space and to take the lessons back.”
– Sylvia Chougle, Manager, Loyalty Systems & Analytics, RCL Cruises
“I always end up learning something new and [leaving] with something to take home. I always learn a new angle, or new position that is [relevant] to what we do.”
– James Curry, VP Product & Member Engagement, Skywards, Emirates
“Very nicely facilitated and interesting getting challenged, and a lot of inspiration on various topics.”
– Håvard Uglem Hovdahl , VP Loyalty, Strawberry
“Had a fantastic experience at the recent Loyalty Summit in London! I had the honor of delivering a keynote address focusing on the pivotal role of technology in driving program growth and business innovation within the travel loyalty sector. I shared concrete examples from our journey at Emirates Skywards, which have fueled our remarkable growth over the past decade and positioned us for continued success in the future.
The summit provided a platform for insightful discussions on upcoming loyalty trends and the obstacles associated with implementing transformative technology.”
– Dr, Nejib Ben-Khedher, Emirates
“I love the networking. I love the organization [and] the opportunity to connect with my colleagues and learn and understand how peers are doing in the same situation as we are with day-to-day business.”
– Teresa Comparato, Group Manager CRM Strategy, Euroconsumers
“Great event with invaluable insights! Thank you for the opportunity and for the wonderful organisation!”
– Loyalty Partner Solutions
“I came to Loyalty Summit because this is really where all the leaders from loyalty congregate. I haven’t been here for a long time. It’s just an opportunity to meet lots of people and talk about important things in Loyalty.”
– Brian Sumers, Skift
“Your efforts to make everything perfect at Loyalty Summit were truly appreciated. It was a fantastic experience.”
– Engage People
The Loyalty Summit attracts the World’s leading travel loyalty programs, their suppliers and the World’s leading loyalty technology providers. At the Loyalty Summit you are guaranteed to meet the true decision makers and the companies that assist in their success.
Here’s a sample of the many travel loyalty companies that have attended our last events in London and Chicago:
This year’s Summit will be held at the sophisticated, stylish and luxuriously modern Hotel Chicago Downtown, Autograph Collection. The Hotel Chicago Downtown, Autograph Collection is located in the heart of the city’s upscale River North area.
Located 18 miles from Chicago O’Hare International Airport and 12 miles from Chicago Midway International Airport, the hotel provides unparalleled access to some of the most renowned restaurants, shopping and nightlife that downtown Chicago has to offer.
Due to capacity issues, we will unfortunately not be offering a room block this year.
The Loyalty Summit is sponsored by leading travel industry companies and providers from technology, software, and consultancy to finance and all sorts of solutions providers.
Show off your brand to the World’s travel loyalty leaders and get the best ROI at the Loyalty Summit.
If you’d like to know more, please leave your information and we’ll provide you with a sales deck that fits any need and budget.
We also offer discounts to first-time sponsors.
The Frequent Traveler Awards (FT Awards) is the World’s leading travel loyalty awards that recognizes travel loyalty programs. Each year, millions of frequent travelers and road warriors voice their opinions by voting in the FT Awards.
The awards dinner is always hosted in conjunction with the Loyalty Summit and has had its home in London. For the first time since 2018, the awards are now back home in Chicago and will be hosted at RPM Restaurant a few steps from the Loyalty Summit venue. Separate VIP registration is required.
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